Personal Branding 101

Undergrad Lunch Discussion

Aug. 10, 2012

Presented by Hsiao-Ching Chou

What’s Personal Branding?

It’s how you market yourself so that you stand out in a crowd.

aka: How to get a j-o-b.

What’s Marketing?

It’s how you present yourself and your skills to be appealing to your intended audience.

Discover Your Brand

• What are your immediate goals?• What’s your vision or BHAG?• What are skills and strengths?• How can you contribute to the conversation?• What makes you unique?• What’s your voice and personality?• What’s your design sensibility?• What are your signatures?

Are YouGoogle-able?

Marketing Platforms

• Resume and cover letter• Web site and/or blog• LinkedIn• Twitter• Facebook• Google Plus• YouTube• Instagram• Pinterest• Articles, publications

5 Keys to Success

• Good writing• Sharp images/graphics/video• Diligent networking• Smart sense• Attention to detail

Must Haves

• A proper head shot• Bio – short, medium, long• Tools: computer, camera, editing programs• Basic proficiency in social media tools• Initiative and the ability to react• Network of friends

You Are ’Net Natives

• You need a digital trail• Your brand is your digital uniform

Questions?