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Personal Branding Worksheet, presented at the Canisius College Women's Leadership Conference 2011
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Personal Branding: Defi ne Yourself for Today’s Dynamic Workplace
Leah MacVieInstructional Designer, Canisius College
blogger, photographer, educationistwww.leahmacvie.com
Tom PetersVP/Associate Creative Director, Travers Collins
http://www.traverscollins.com
1. Choose a color scheme:
Draw your own
2. Choose an icon:
Current E-mail: ________________________
Keep Change
(Change to:___________________________)
4. Your Personal Press KitChecklist:
Folder
Letterhead
Press release
Resume
CV
Networkingcard
Photo
DVD or fl ash drive
5. Your Web Site
Current domain: _______________________
Keep Buy new domain
(New domain:_________________________)
Pages
About
Resume
Education
Instruction
Testimonials
Blog
Photo
_________
Documents
Video
Audio
_________
Work Produced
Notes: ____________________________________________________________________________________________________________________________________________________________________
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Personal Branding: Defi ne Yourself for Today’s Dynamic Workplace
Leah MacVieInstructional Designer, Canisius College
blogger, photographer, educationistwww.leahmacvie.com
Tom PetersVP/Associate Creative Director, Travers Collins
http://www.traverscollins.com
6. Your Social MediaBlog
Is it pretty?
Do you have a consistent schedule?Do you have a streamlined workfl ow?Do you offer multiple ways to connect?Do you regularly build followers?
Is it pretty?
Are your posts focused?Have you created groups to fi lter content?Are you engaging followers?Is your blog connected to Facebook?
Is it pretty?
Are your tweets focused?Are you seeking out new clients?Are you solving problems?Are you driving discussions?
Is it neat?
Have you completed your profi le?Are you participating in groups?Are you regularly posting updates?Are you creating new discussions?
Notes: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
ResourcesAmber Case, Human Cyborgshttp://www.ted.comColour Lovers, color trends and palletteshttp://www.colourlovers.comCheap Offi ce Supplies, folders & paperhttp://www.cheapoffi cesupplies.comOvernight Prints, networking cardshttp://www.overnightprints.com/
Pexagon Tech, custom fl ash driveswww.pexagontech.comGoDaddy, domain names and hostinghttp://www.godaddy.comTwitter, microbloggingwww.twitter.comFacebook, social networkinghttp://www.facebook.com
LinkedIn, professional networkinghttp://wwwlinkedin.comElance, virtual designers and assistantshttp://www.elance.com
Notes: ____________________________________________________________________________________________________________________________________________________________________
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