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Basic Introduction to QR codes for Small Businesses. Simple Application and strategy for marketing for a small business in Winter Haven.
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@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Are You QRious?
Connec0ng the “Real World” with the Virtual World.
Chrissanne Long Marke0ng System Blueprints
February 1, 2012
h.p://2ny.cc/csiqrcode
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
KeyConsidera2onsQRCodesareforprint(some2mesitmightbeappropriatetouseonline–Facebook,forexample,possiblyonTVif2meisnotanissue)• Alwaysconsider“where”thevisitorwillbewhentheyscanthecode!
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
KeyConsidera2onsQRCodesmustalwaysscantomobile‐accessiblecontent!!!• *NoFlashSites• *NoFlashImages• ConsiderallplaZormsandtestat leastfromiOSandAndroidDevices
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
*WhynoFlash?
“Toenjoythissiteyou’llneedtoupdateyourFlashPlayer….”(iOSsystems–iPhone,iPad,donotsupportFlash.)
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
KeyConsidera2ons
QR Codes (or any marke0ng, for that maMer!) should not be used to manipulate, or hassle your customer or
prospect!!!!
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
KeyConsidera2onsQRCodesarenot(bynature)veryflexible–avoidcostlyreprin2ngbysednguparedirectwithashortener.• Then,thecodestaysthesame,buttheloca2oncanchangeregularly.
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
h.p://blog.lab42.com/scanapalooza‐qr‐codes
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Step1.BuildaQRStrategy• ConsideryouraudienceandwhereyouwilluseQR
• Iden2fya“pain”thataQRcodecanalleviate.Oraconveniencethatacustomerwillappreciate.
• Determinewhatbenefitthiswillgivetoyouraudience.(Discounts?Convenience?Informa2on)
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Step2.GetaURLShortener!
• Tiny.cc–free–analy2cs/tracking(#ofclicks)–public(+)–customizable–editable
• Ez.com (bud.url)–paid–analy2cs/tracking(#ofclicks)–notpublic–customizable–
Why a URL shortener? Youwanttogivethevisitorsaneasyalterna2vetothecontent,inaddi2ontothe
QRcode.(Onethatcanbeeditedlaterisbest!)
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Step3.ChooseQRCodeGenerator• ScanLife:h.p://getscanlife.com
– Free–butlimitedto3codes–theproversionhasmanyop2ons
• QRStuff.com:Free–notracking–manyusesandop2onsforstrategies.
• Delivr • GoQR.me • OrangeQR.com • Lots more!Google“QRCodeGenerator”fordifferentop2ons
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Step4.TESTyourQRcodeonDifferentReaders
• ScanLife:h.p://getscanlife.com‐FreeApp.Some2mesrenderserrorsfor“unsupported”codes
• QuickMark:FreeonAndroid..99centsinAppStore
• BeeTag • RedLaser • i‐nigma • Digimarc • Lots More!GotoMarket/AppStoreand
searchforQRCodeReader
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
NowWhat?
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
StrategiesforyourQRCodes• Facebook– To“Like”yourPage– Albums(oraspecificpicture/video)– Directlytospecificthreads– YourApps/FBCustomTabs/Events– Toacontest– AGroup!– AnythingwithaURL!(m.vswww.)
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
“Like”aFacebookPage• CreateaQRcodetodirectlylinktoyourFBpage.
• Couldalsolinktoataborapponthepage–fangatedsotheyarepromptedtolike.
h.p://2ny.cc/msbllc
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
FacebookPhotoAlbum• CreateaQRcodetoshowcaseaspecificalbum,createdforthispurpose.
• Couldalsolinktoonephoto.
h.p://2ny.cc/holdenmemories
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
FacebookGroup• CreateaQRcodetoshowcaseagroupthatisfocusedaroundyourcustomersorbusinessinsomeway.
h.p://2ny.cc/whbl
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
StrategiesforyourQRCodes• Your(mobilefriendly)Website– Contactusform– Signup/purchase2ckets– AnswertoFAQ– BlogPost– Contest– EventDetails
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Easy“Check‐in”onFoursquare• CreateaQRcodetomakeiteasierforyourcustomerstocheckinonFoursquare!
h.p://2ny.cc/whcoc4sq
*Note:thiswillnotpromptthefoursquareapptoopen,itwillsimplytakescannerstothemobilesitetocheckin.
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Toavirtualtour• Virtualtoursareagreatwaytoshowcaseyourbusiness.QRCodescantakepeopledirectlytoyourtours
h.p://2ny.cc/kanga360
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
GivethemDirec2ons!• ProgramtheQRcodetoa
pre‐determinedsetofdirec2onsfrom“MyLoca2on”toallowthevisitortoinputtheirloca2onorviaGPS
h.p://2ny.cc/go2vha
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Letthemcallyou!• Programthecodetoopenthenumberinthescanner’sphoneandtheysimplytouch“call”
AppraisalGroupMid‐Florida,LLC
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Contactformviawebsite• Takethemdirectlytoyourcontactform(greatforschedulingservicecalls,orappointmentsorotherinquiries)
h.p://2ny.cc/floralawn
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
ToaPre‐ProgrammedSMSMessage• IfyousubscribetoanSMScampaign,yourQRcodecanbepre‐programmedtoyouropt‐inmessageforyoursubscribers
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
Toamobile‐friendlycoupon• Createamobile‐friendlycouponandprovideallofthedetailsonthatpageonredemp2oninstruc2ons,etc.
h.p://2ny.cc/whcoupon
@chrissannelong h.p://2ny.cc/qrmsbllc863‐606‐8672
OtherusesforQRCodes• APre‐ProgrammedEmail• AThankYouCard• Instruc2onalVideos• ContestEntryForms• Twi.er(pre‐programa@men2on)
• Schedules/Calendars(GoogleCalendar)
