The Story SailboatAnd other lessons in advocacy

www.pcsweeney.com@pcsweeney

Facebook.com/pcsweeney

The Project

It was going great…

And then…

I realized it was just

hack job advocacy

• Little impact• No tangible goals• No follow-up• No measurable results• No data• No coalition building• NOTHING

But Then…

• High impact• Tangible goals• Clear Follow-up• Measurable results• Lots of data• Coalition building

What I Learned that You Can Use

You are a Library’s BEST Advocate

Create a Message

Manage your Message

Use your message to build a coalition of ravenous supporters

Keep Them Engaged Online

Email is Still Very Effective

Direct Mail is NOT

If you want to be a good librarian,

you have to get out of the library

Canvassing

Phone Banking

Parties

Letter Writing&

Earned Media

Advertising&

Paid Media