Twitter 101AN INTRODUCTION TO MICROBLOGGING

Setting up a Twitter accountGo to http://www.twitter.comSelect a username that is easy to rememberUsernames can only be 15 characters longIf possible try to keep same username across

all social media sites: http://namechk.com

Personalize it!Click on Settings

Fill out account info, web site, short bio, location, etc.

Add a picture (square)Select your background, color schemesYou could even do custom backgrounds. Click.

Start Tweeting!You have 140 characters or less per tweet.Tweet daily!Great examples to tweet:

Interesting news articles (w/links)Press releasesNew reportsDiversity info and factsOpinionsObservationsLocations/events

Different ways to TweetInclude links in your tweets

Use http://tinyurl.com or http://bit.ly/ to shorten linksUse http://www.twitpic.com to post photos

Reply or address specific people by using ‘@’Direct message someone by using ‘D’ ReTweet others tweets by using ‘RT’ Use hashtags for easy search

Events Categories#followfriday

Finding Your AudienceUse the ‘find friends’ feature on twitter.com‘Follow’ their friends that share the same interestUse search.twitter.com to search relevant

subjects and geographic locations‘Follow’ your followers (if not spammers)User Twitter Directories:

http://www.wefollow.com (Detroit) (Diversity)http://www.twellow.com (Twitter Yellow Pages)http://www.tweetfind.comhttp://www.justtweetit.com

Finding Key TwitterersNewspapers that twitterhttp://www.MuckRack.comTV & Radio stations in Detroit who twitter

@PaulWJR, Ann Thomas at WJRStephen Clark (@sclarkwxyz) of Channel 7

NewsJoin Tweet Ups & Get to know these people

http://dtweetups.ning.com/Facebook:

http://www.facebook.com/group.php?gid=41198537056

Use 3rd Party ApplicationsTweetdeck http://www.tweetdeck.com/beta/

Great way to organize TwitterShare on multiple accounts and facebook

HootSuite http://www.hootsuite.comTweet to multiple accountsAllow multiple users to tweet from one accountTrack URL stats

Listen to the TwittersphereTake time daily to read tweets.Retweet information that is important or that you found

useful.Use the power of Search:

Tweetdeck searcheshttp://www.Search.twitter.comAdvance search (search.twitter.com) w/ operatorsRSS feeds into your readerGet email alerts from http://www.tweetbeep.com

Trending topicsTrending topics on twitter searchGo to sites like http://www.twitturly.comTrending sites like: What the Trend, Twist, Twopular

Promote Your TwitterAdd your Twitter link to Twitter directories.Include your Twitter link on other social

sites:LinkedInFacebookBlogs

Include your Twitter link on your email signature.

Include your Twitter link on your web site.Use keywords in your tweets that like-minded

people will be searching for.

Other Useful Sites: Twitter Grader – What is your rank? Mashable Twitter listsOther articles -

http://delicious.com/huthandr/Twitter

Twitter EtiquetteBe transparent. Let them know who you are.Respond to all ‘@’ replies and DMs (unless they are

auto DMs or spam). This is like not returning phone calls.

Listen. Don’t just speak. This is a conversation.Don’t type in ALL CAPS. This is yelling to the online

world.Consider quality vs. quantity.Follow back unless they are not people of interest

or they are spam. (http://www.friendorfollow.com)Be friendly. Don’t be a ‘mean tweeter.’

Thank you.Andrea Ness

andrea@mwadvocacy.com