What is a Successful Facebook Campaign?By Aaron S. RobertsonFreelance writer, journalist, and online marketing strategist Co

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My Background

• President of an online marketing company, Intrepid Innovations Inc., since end of 2007

• On Facebook since end of 2005 – going on eight years

• Seen many changes and additions through the years

• Built a good number of pages and groups over the years for a wide variety of businesses and organizations

Overcoming Facebook Stereotypes and Myths• No longer a site just for college students to talk

silly and share photos taken at drunken parties• It’s not all kids• More and more adults, businesses, using it each

and every day

Facebook’s Value for Business• A dynamic, active user base of over 1

billion!• Fan pages• Event pages• Groups• Create and share docs, collaborate• The ability to utilize highly-targeted ads•Outside search engine visibility now

When Utilizing Fan Pages…

• Cannot be overtly sales-y• Share useful tips, articles, videos, and other resources• Demonstrate your expertise in a subject• It’s okay to have fun once in a while!• Share a light, appropriate joke• Post a funny yet appropriate video from time to time

• Engage your audience by• Asking questions• Answering questions / replying to your fans• Holding occasional contests

• You have to be passionate!

Social “Media”• Think of using Facebook or any other social media this way:• You’re now a media company• People are coming to your page for news, videos,

articles, links, blog posts, and other content• They’re coming to your site to engage in meaningful

conversation and debate• Perhaps yours is the very first site someone sees a news

article or other content on before they see it on a major mainstream news Web site!

• All the while, they’re seeing your company name – your brand

• They remember you for it

Examples of Different Pages

• Rebecca Romney – Rare books expert and occasional guest on Pawn Stars

• Spectrum Communications – 24/7 Milwaukee-area answering service and call center

• Aaron S. Robertson – Journalist, Entrepreneur, Public Servant

• The Buckinghams – 1960s pop/rock band

Examples of Different Pages, Cont’d. •Muskego Law Group

•MindWorks Photography

• Scordato Italian Bakery

Disclaimer: Please note that the examples listed here and on the previous slide were chosen by me merely to demonstrate variety and quality. The vast majority of these examples I did not build, nor do I maintain in any way.

For Further Reading and Ideas• Facebook’s own advice and resources for business

• “Why Facebook and Business Networking Go Hand in Hand”

• “Could Facebook Revolutionize Your Business? Tips From The New Book: Ramon Ray”

• “10 Ways to Grow Your Facebook Following”

• “Readers Respond: Small Business Facebook Page Tips”

Questions???

Contact

Aaron S. RobertsonPresident, Intrepid Innovations Inc.414.418.2278aaron@boldlyinnovative.comwww.milwaukeebusinessopportunities.com