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WHAT WOMEN WANTSURVEY RESULTS
04/13/2023 Highly Confidential 2
GLOBAL
Global Overview
04/13/2023 3 Highly Confidential
Purpose: Gather Insights On WomenPlatform: Vuclip WAPTarget: Female Users, GlobalStart Date: June 1stEnd Date: June 6thDuration: ~5 Days/135 HoursResponses: 39230 Women, Self-IdentifiedLength: 8 Questions, 46 ChoicesResponse Rate: 39700 Total, 6970 Usable/Day
Under 1823%
18-2545%
26-3520%
36-557%
Over 555%
Age Breakdown
Global Country Breakdown
04/13/2023 4 Highly Confidential
32%
10%
8%6%
6%
4%
3%
3%
3%
2%
2%2%
1%
1%
1%
1%
1%
1%
0%
0%
6%
7% India
Saudi Arabia
United States
Canada
United Kingdom
Philippines
Nigeria
Indonesia
Malaysia
Bangladesh
Pakistan
UAE
Hong Kong
Mexico
South Africa
Kuwait
Brazil
Russia
Vietnam
Costa Rica
Unknown
Other
Time & Consumption
04/13/2023 5 Highly Confidential
Less than 15 Minutes
26%
15 to 30 Minutes
18%30 Minutes to 1 Hour19%
1 to 2 Hours15%
More than 2 Hours
22%
On average, how much time do you spend viewing mo-
bile content each day?
Less than 15 Minutes
26%
15 to 30 Minutes
15%30 Minutes to 1
Hour16%
1 to 2 Hours15%
More than 2 Hours29%
How much time do you spend using television, print
and/or radio media?
Mobile Behaviour
04/13/2023 6 Highly Confidential
Yes81%
No19%
Is your [time spent on] mobile viewing increasing?
8%
19%
57%
9%
7%
Besides voice and text, what is your primary use for your
mobile?
BusinessCommunicationEntertainmentInfo On The GoLeisure
Mobile Content
04/13/2023 7 Highly Confidential
Other
TV Soaps
Sports
News
Music
Movies
Lifestyle & Home
How-To
Gossip/Celeb
Cute/Funny
Amazing/Wacky
0 5000 10000 15000 20000
5616
5318
4385
4448
11758
15713
4399
2822
4372
5754
3830
What type of content do you enjoy watching?
(Select All That Apply)
Other
TV Soaps
Sports
News
Music
Movies
Lifestyle & Home
How-To
Gossip/Celeb
Cute/Funny
Amazing/Wacky
0 5000 10000 15000 20000
5527
5171
4175
4363
11948
14851
4489
3270
4486
5756
4165
What would you like to see more of on mobile?
(Select All That Apply)
Men – Comparisons
04/13/2023 8 Highly Confidential
6%
15%
69%
6%5%
Besides voice and text, what is your primary use for your
mobile?
BusinessCommunicationEntertainmentInfo On The GoLeisure
Under 1819%
18-2547%
26-3523%
36-558%
Over 553%
Age Breakdown
Men – Content Comparisons
04/13/2023 9 Highly Confidential
Other
TV Soaps
Sports
News
Music
Movies
Lifestyle & Home
How-To
Gossip/Celeb
Cute/Funny
Amazing/Wacky
0 20000 40000 60000 80000
26578
16620
35039
23376
48553
66457
15717
12030
14548
23185
17922
In general what type of con-tent do you enjoy watching?
(Select All That Apply)
Less than 15 Minutes
29%
15 to 30 Minutes
16%30 Minutes to 1 Hour18%
1 to 2 Hours15%
More than 2 Hours
22%
On average, how much time do you spend viewing mo-
bile content each day?
04/13/2023 Highly Confidential 10
INDIA
India Overview
04/13/2023 11 Highly Confidential
Purpose: Gather Insights On WomenPlatform: Vuclip WAPTarget: Female Users, IndiaStart Date: June 1stEnd Date: June 6thDuration: ~5 Days/135 HoursResponses: 12982 Women, Self-IdentifiedLength: 8 Questions, 46 ChoicesResponse Rate: 12800 Total, 2300 Usable/Day
Under 1824%
18-2548%
26-3517%
36-556%
Over 555%
Age Breakdown
Time & Consumption
04/13/2023 12 Highly Confidential
Less than 15 Minutes
32%
15 to 30 Minutes
19%
30 Min-utes to 1
Hour18%
1 to 2 Hours13%
More than 2 Hours19%
On average, how much time do you spend viewing mo-
bile content each day?
Less than 15 Minutes
32%
15 to 30 Minutes
16%30 Minutes to 1
Hour16%
1 to 2 Hours14%
More than 2 Hours23%
How much time do you spend using television, print
and/or radio media?
Mobile Behaviour
04/13/2023 13 Highly Confidential
Yes80%
No20%
Is your [time spent on] mobile viewing increasing?
8%
16%
61%
9%
7%
Besides voice and text, what is your primary use for your
mobile?
BusinessCommunicationEntertainmentInfo On The GoLeisure
Mobile Content
04/13/2023 14 Highly Confidential
Other
TV Soaps
Sports
News
Music
Movies
Lifestyle & Home
How-To
Gossip/Celeb
Cute/Funny
Amazing/Wacky
0 1000 2000 3000 4000 5000 6000
1894
1661
1333
1162
3381
5033
1272
784
1130
1590
1088
What type of content do you enjoy watching?
(Select All That Apply)
Other
TV Soaps
Sports
News
Music
Movies
Lifestyle & Home
How-To
Gossip/Celeb
Cute/Funny
Amazing/Wacky
0 1000 2000 3000 4000 5000 6000
1836
1657
1239
1111
3423
4920
1244
871
1154
1604
1127
What would you like to see more of on mobile?
(Select All That Apply)
Men – Comparisons
04/13/2023 15 Highly Confidential
5%
13%
73%
5%4%
Besides voice and text, what is your primary use for your
mobile?
BusinessCommunicationEntertainmentInfo On The GoLeisure
Under 1821%
18-2552%
26-3520%
36-556%
Over 552%
Age Breakdown
Men – Content Comparisons
04/13/2023 16 Highly Confidential
OtherTV Soaps
SportsNewsMusic
MoviesLifestyle & Home
How-ToGossip/Celeb
Cute/FunnyAmazing/Wacky
102996134
130268775
1940527287
58383963
55738776
6563
In general what type of con-tent do you enjoy watching?
(Select All That Apply)
Less than 15 Minutes
33%
15 to 30 Minutes
17%
30 Min-utes to 1
Hour17%
1 to 2 Hours14%
More than 2 Hours20%
On average, how much time do you spend viewing mo-
bile content each day?
04/13/2023 Highly Confidential 17
UNITED STATES
United States Overview
04/13/2023 18 Highly Confidential
Purpose: Gather Insights On WomenPlatform: Vuclip WAPTarget: Female Users, USStart Date: June 1stEnd Date: June 6thDuration: ~5 Days/135 HoursResponses: 2700 Women, Self-IdentifiedLength: 8 Questions, 46 ChoicesResponse Rate: 2700 Total, 480 Usable/Day
Under 1817%
18-2550%
26-3521%
36-558%
Over 554%
Age Breakdown
Time & Consumption
04/13/2023 19 Highly Confidential
Less than 15 Minutes
27%
15 to 30 Minutes
17%30 Minutes to 1 Hour18%
1 to 2 Hours15%
More than 2 Hours
24%
On average, how much time do you spend viewing mo-
bile content each day?
Less than 15 Minutes
29%
15 to 30 Minutes
14%30 Minutes to 1 Hour14%
1 to 2 Hours14%
More than 2 Hours29%
How much time do you spend using television, print
and/or radio media?
Mobile Behaviour
04/13/2023 20 Highly Confidential
Yes78%
No22%
Is your time spent on mobile viewing increasing?
7%
18%
61%
6%7%
Besides voice and text, what is your primary use for your
mobile?
BusinessCommunicationEntertainmentInfo On The GoLeisure
Mobile Content
04/13/2023 21 Highly Confidential
Other
TV Soaps
Sports
News
Music
Movies
Lifestyle & Home
How-To
Gossip/Celeb
Cute/Funny
Amazing/Wacky
0200
400600
8001000
12001400
1600
532
458
443
427
1004
1396
393
285
369
517
363
In general what type of con-tent do you enjoy watching?
(Select All That Apply)
Other
TV Soaps
Sports
News
Music
Movies
Lifestyle & Home
How-To
Gossip/Celeb
Cute/Funny
Amazing/Wacky
0 200 400 600 800 100012001400
543
433
386
387
978
1292
396
306
370
490
385
What would you like to see more of on mobile?
(Select All That Apply)
Men – Comparisons
04/13/2023 22 Highly Confidential
6%
15%
70%
5%4%
Besides voice and text, what is your primary use for your
mobile?
BusinessCommunicationEntertainmentInfo On The GoLeisure
Under 1813%
18-2557%
26-3520%
36-558%
Over 552%
Age Breakdown
Men – Content Comparisons
04/13/2023 23 Highly Confidential
Other
TV Soaps
Sports
Music
Movies
News
Lifestyle & Home
How-To
Gossip/Celeb
Cute/Funny
Amazing/Wacky
0 2000 4000 6000 8000 10000
3916
2130
5250
6817
9284
3386
2185
1749
2023
3332
2698
In general what type of con-tent do you enjoy watching?
(Select All That Apply)
Less than 15 Minutes
24%
15 to 30 Minutes
17%30 Minutes to 1
Hour19%
1 to 2 Hours17%
More than 2 Hours
23%
On average, how much time do you spend viewing mo-
bile content each day?
Judith Coley
VuclipVice President, Marketing
+1 415 350 1983
For millions of people around the world, Vuclip is an essential part of their
daily lives.
We serve video on-the-fly, on any device, and in any country, providing
unparalleled reach for our partners.
Try us out on your phone: m.vuclip.com
