ASPA Corporate Presentation 2015_EN

ASPA Advisory, Solutions, Processes and Applications 1

Corporate Presentation 2015

Our ExperienceYour Best Investment

Vía de las Dos Castillas, 33Complejo Ática, Edif. 7, Pl. 2ª

28224 Pozuelo de AlarcónTelf.: (+34) 91 352 26 29

www.aspaconsultores.com


OurCompany

ASPA Advisory, Solutions, Processes and Applications

ASPA is an Engineering Services and IT company, specialized in SAP technology and e-Commerce solutions.

ASPA is an SAP and hybris official Partner, and the first official hybris partner in Spain.

The identity of our company is based on 3 axes:

High quality in our service delivery, through a careful implementation and projects management, following methodologies based on our experience and in line with best practices of the market.

Selection of our team based on talent, with a specific commitment with the training and professional development of our employees. Promotion of the team work and of the positive thinking and attitude.

Innovation and profound knowledge of the technological solutions that we offer and specialize on, as well as a deep understanding of the core business processes in the industries that constitute our business focus.

Our mission: Understand business processes of our customers, lead them to consider different possibilities thatinformation technologies may provide them, and guide them during the solution implementation in order to gain acompetitive advantage in their business area.

Who are we?


Our Projects

Since 2006, we have fulfilled more than 200 projects in different kind of customers in several countries, in Europe,America, Africa and Asia. From turnkey projects to small improvements or adaptations processes, we havemanaged to maintain our customers’ confidence, which is a sign of satisfaction and the good work of our.


Our specialization is focused on the sales operations of our customers through different channels, and its integrationwith the logistic and financial business processes needed for an optimal performance of the company:

ERP. The implementation and maintenance of SAP ERP solutions has been one of our main activity focus sincethe creation of the company. We offer consulting services in the Financial / Controlling, Logistic and BusinessAnalytics areas.

e-Commerce. Implementation and maintenance of hybris Omnichannel solutions. We are the first hybris partnerin Spain. The consulting and implementation of omnichannel solutions for B2B and B2C customers is nowadaysour business unit with the best growth projection.

Logistic. Our team is highly experienced and specialized in the optimization and integration of the logisticsbusiness processes, in which we can highlight the integration of different sales channels (e-Commerce, physicalchannels, EDI), the integration of the supply chain (purchasing, EDI), the integration of warehouse technologiesand devices (robots, automatic sorters, circular slide-tray, scales, internal transportation systems, radiofrequency, product identification, automatic warehouses, etc).

Specialization


ASPA develops its business activity through a lot of customers in different business landscapes, always seeking indelivering the benefits of our value proposal, based on the mastering of the technological solutions, the knowledge oftheir business processes and of the strategic levers of their business area.

The experience that we cumulate with our customers, often leaders in their business landscape, allows us to learnand to deliver a deep knowledge of the key requirements in each and every business landscape in which we choseto specialize:

Key Business Areas


Our Services


ASPA offers a comprehensive support for the implementation and maintenance of the hybris e-Commerce and SAPERP solutions. Our range of services covers from the consulting and training on the different solutions to the projectimplementation and system maintenance through our application maintenance center.

Services Summary


ASPA’s e-Commerce consulting services help to maximize your investment, covering the five stages of theomnichannel business cycle:

ASPA helps you to optimize your strategy by showing a general picture of the omnichannel concept and toimplement it in your business landscape.Each channel has its own market objectives, with its preferences and itsstrengths.

The following stage consists in identifying the impacts that the implementation of the solution will have in yourorganization: it is where you will find synergies and redundancies.

ASPA’s team will help you to plan the actions required for a successful start in the omnichannel world, includingthe definition of the best strategies and the optimal business processes.

Insurance that the project is being carried out within the agreed plan. The experience of ASPA’s consultants willhelp you to achieve successfully the implementation project of hybris, respecting deadlines and budgets.

Run your omnichannel business and keep discovering how to improve it by following the best practices of themarket. ASPA’s team will help you to maintain an up-to-date omnichannel strategy, giving the best commercialresults and assuring your profitability.

Omnichannel Commerce - e-Commerce Services


The e-Commerce omnichannel world not only requires being available for your customers in several sales points(physical stores, online store, mobile application, catalogs, phones, social networks, etc.) but also to offer yourcustomers homogeneous experiences in everyone of them. ASPA will help you to take the leap between the salesthrough one channel to a truly omnichannel oriented sales business model.

Omnichannel Commerce - Strategy

Implement a real omnichannel strategy where the customer interactswith your company through several contact points.

Design the integration strategy of the different channels (physical stores,online, mobile, social networks, etc.) to achieve a complete omnichannelexperience.

Define a homogeneous message in all the channels regarding thecontents, product data, prices, promotions, order management andcustomer services, seeking to provide an optimized and personalizedpurchasing experience through each of them.

Carry out an “end-to-end” implementation of a flexible, efficient and low-cost e-Commerce solution.

Amplify your prospects database, improve its reach through theoptimization of the search engines (SEO).


A good implementation is as important as a good strategy. Ourengineers, experts in hybris, are acquainted with all the details ofhybris Omnichannel Commerce platform, and obtain the bestimplementation and the best performance for your company. Ourstrategic alliance with hybris, which led us to become the firstPartner company in Spain and be the first to implement thesolution in our country, makes us the first to know beforehandthe product strategy.

However, apart from the implementation and the development ofthe platform, it’s also necessary to integrate other existingsystems. We help our customers to maintain the value of theirformer investments, and that is why one of the main part of ourintegration and development services is the integration of theother systems of the company, including standard system asSAP, as well as other systems that the company may use tocover several business processes (CRM, Data Base…)

Omnichannel Commerce - Integration & Development


When defining an online store or webpage, everything is notfocused on an attractive and innovative design. As important asthe image are the usability, the access and the digitalpurchasing experience, in other words the User Experience(UX). The webpage must be attractive, deliver a pleasant andeasy purchasing experience and promote the loyalty of thecustomers.

This is why we always take a specific care on the design of theinterfaces of each channel (web, mobile, in-store) and proposecreative solutions and designs that follow the latest trend, butalso in building interfaces that are also effective and useroriented. Our goal, is to deliver to the visitors a rich andinteractive experience.

Moreover, this experience is different across all possiblechannels. Our experts in purchasing experience are at yourdisposal in order to help your brand improving their salesthrough all the channels of your business .

Omnichannel Commerce - Design


We convert your visitors into customers. That is why we focuson understanding the purchasing behavior of your customersbased on the product offered by your company and on their usein each sales channel. We analyze this behavior in order toknow how the users are arriving to every sales channel (searchengine, advertising, social network, etc), which actions theycarry-out in each of them (information, purchasing, etc.), howmany conversions are reached and the reasons behindshopping chart abandonment.

This and other aspects must be analyzed in order to understandthe behaviors of the customers and improve the usability, theaccessibility and the purchasing experience through eachchannel. All of this is focused on the same goal: reach a muchtraffic and a higher conversion rate.

In order to do that, we optimize your platform in order tocompile automatically the relevant data on the purchasingbehavior of your users, analyze these data using the propertools, establish interrelationships and extract relevant factors forthe optimization of the sales channels.

Omnichannel Commerce - Optimization


Omnichannel Commerce- ASPA Add-ons for hybris Retail

We are the first company in Spain developing an Omnichannel Commerce & Customer Engagement solution specific for Retail Fashion industry. The solution developed include several Add-ons not included in hybrisstandard and are specifically design for Retail Fashion industry.

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Fashion Product Sorting Add-on

Fashion Look-Book Add-on

Fashion Mood-Board Add-on

Fashion Wish-list Add-on

Fashion Personal Shopper Add-on

Fashion Favorites (session) Add-on

Go-Sizing Connection Add-on

Paypal Gateway Add-on

Store Credit Add-on (devoluciones y pagos

en crédito de tienda).


ASPA offers consulting and system integration services on SAP ERP taking into account all the necessary tasks andsteps for the implementation and evolutionary support of an SAP solution.

Our abilities and our experienced consultants team allow us to deal with implementation projects in the businessareas that are characterized by the high complexity of the business processes, and in which the correct applicationof SAP technology to the critical business processes results in an immediate benefice to our customer.

Moreover, the maintenance of a long-term relationship with our customers allow them to dispose of the support of atrustful company, expert in SAP solutions, who deeply knows and understands their business processes andrequirements, and who can deal successfully with the continued improvement of their systems and businessprocesses.

ERP SAP Services Summary


SAP Solutions

• Sales and Distribution (SD).

• SAP Retail.

• Master Data Management.

• Prices and Sales Management.

• Forecasting & Replenishment.

• Point Of Sale Data Management.

• SAP CRM

• Mobile Sales & Service.

• Internet Sales.

• Marketing & Telesales.

• Service Interaction Center.

•Investment Management.

• Extended Treasury: SAP FSCM.

• Consolidation SEM-BPS and SAP BPC.

• Business Intelligence: SAP BOBJ.

• Planning SAP BW-IP and SAP BPC.

• Financial Accounting.

• Internal / Analytics Accounting.

• Fixed Assets.

• Materials Management (MM)

• Material Requirement Planning.

• Purchasing of material & services.

• Suppliers invoice verification.

• Stock Management.

• SAP SRM

• Strategic sourcing.

• Content Management.

• Operative supply.

• Communication with supplier.

• Warehouse Management (WM)

• Production Planning (PP)

• Shop Floor Control (PP)

• Logistics Execution (LE)

• Transportation Management (LE-TR)

• Integration with Radio frequency devices.

• Integration with automatic warehouses

systems.

• Project Management (PS).

• Plant Maintenance (PM).

• Customer Service (CS).

• Quality Management (QM).

• Enterprise Content Management (ECM).

• Environment, Health & Safety (EHS).

• ABAP Development Workbench .

• SAP Data Warehouse (BW).

• SAP Knowledge Management.

• SAP Exchange Infrastructure.

• SAP Mobile Infrastructure.

• SAP Auto-ID Infrastructure.

• SAP Web Application Server .

FINANCE SALES PURCHASING

SUPPLY CHAIN MANAGEMENT SAP PLM BI & TECHNOLOGY


Specific SAP Solutions

• Integration with Material Management (MM), Sales Distribution (SD) and Warehouse Management (WM) for daily warehouse operations.

• Interface between SAP & external server that manages and control the RF devices.

• Label printing in multiple format.

• Barcode reading (1d/2d) for inbound processes, placements, picking, packing and outbound processes.

RADIO FREQUENCY SYSTEMS INTEGRATION WITH WAREHOUSE SYSTEMS

CONNEXION WITH MOBILE DEVICES DIGITALIZATION SYST. / ELECTRONIC INVOICES

• Decisional mobile devices for: Decisions, approval, reports consulting, etc.

• Sales mobile devices for: Availability check, credit management, sales order entry, etc.

• Maintenance mobile devices for: breakdown resolution, meters reading…

• Warehouse mobile devices or plant control devices for: Notifications, warehouse movements, consumptions, etc.

• Internal processes management.

• Design and optimization of the warehouse layouts

• Handling Units Management.

• Automation of processes through Radio Frequency use.

• Integration with robots, sorters and automatic

warehouses.

• Yard Management.

• Inbound processes management.

• Outbound processes management.

• Cross-docking.

• Scanning, digitalization and storage of documents.

• Data capture in suppliers invoices and posting in SAP.

• Extraction of documents in different formats: printed, faxes, e-mail, XML files, etc.

• Electronic Invoice.


As an add-on to the implementation of SAP solutions, ASPA is also able to deliverservices for the implementation and maintenance of documents digitalizationsolutions through our alliance with Readsoft, one of the world leader in documentdigitalization solutions.

Readsoft solutions allow you to reduce to the minimum the efforts of manual dataentry like the reception, verification and posting of delivery notes and invoices.

With Readsoft Invoices you will be able to:

Document Digitalization Systems

Save CostSave the costs from the manual

verification and introduction

of the information.

Improved Accounting ControlAccounting status will be quicker and moreprecise.Moreover, access to the invoice document will be eased.

Better relationship withyour suppliersDue to a more flexible processing of

the invoices, discount for promptpayments will be raised.

Better employees satisfactionYour employee will be able to focus in other tasks with more added-value instead of wasting his time with manual data introduction.


Our service Quality Application Management by ASPA, is carried out from our maintenance center, with qualitycertified processes, and covers different maintenance and support application models that our customers require us:

Service in AMS mode, Quality Application Management byASPA, is managed through our quality certified processes, inwhich ASPA assumes the entire responsibility in theorganization and execution of the service, establishing withour customer an objective service level which is evaluatedcontinuously using metric monitoring and though thevaluation of the grade of satisfaction of our customers.

Remote Maintenance Service, with which the maintenanceis carried-out from our office and managed in a collaborativeway, carrying-out a periodic follow-up in which the tasks tobe done are established and monitored.

On-site support services, in which we offer to our customerexpert consultants of different business area. This service ismanaged by our customers directly, being his responsibilitiesthe tasks assignment and monitoring of their execution.

Quality Application Management by ASPA


OurTeam


The best asset of ASPA is its human resources.

From the creation of our company, one of our main goal is to become a reference company in terms of quality andspecialization in our services. That is why we gathered a consultants team of high professional experience and withspecific characteristics that differentiates us from the rest of our competitors and makes us propose a singularservice offer:

High experience in implementing projects.

Usual collaboration with SAP and hybris, in the execution of the project implementation as well as in sales activities and training activities.

Deep knowledge of the solutions that we implement and of the key business processes of the different landscapes that constitute our business focus.

The selection of our human resources is carried out based on the talent, with a high commitment with their training and professional development. We promote the team work and of the positive thinking and attitude.

Our Team


In ASPA we want our company to become a learning platform for our consultants, and we continuously promotelearning, with internal training as well as with “training on the job” from senior consultants. The training and permanentflow of new experiences is making the acquisition of knowledge one of the most important value for our consultants andthe main differential value for our company.

Professionals Team



Our recognition as SAP Partner and first hybris Gold Partner in Spain allows us to cover all the businessactivities, from the sale of licenses to the sale of professional consulting services and solution maintenance.

It also allows us to work in a collaborative way with the manufacturers of the solutions, having at any momentthe most updated information regarding the last initiatives, tools functions developed for the systems.

Strategic Alliances


In order to provide our customers with 360º solutions, ASPA has reached agreements with the most innovativecompanies in the e-Commerce World. Some of them are already leaders in their business areas, others are settingnew communication standards between marks and consumers.

• Revolutionary Payment System for m-Commerce.

• Multichannel touch points with consumers.

• More than 1.100 brands in more than 20 countries.

• Optimized POS solution with hybris.

• Online & Offline shop integration.

• User Experience optimization.

• Endless interaction ways with consumers.

Other Alliances

• APM World leader solution.

• Proactive resolution of low performance values.

• Boost the launch of new applications.

• Around 6.000 customers around the world.


ASPA participates in some of the most re-known vertical associations. Through regular collaborations and taking partin seminars and meetings organized by them, ASPA keeps updated with our customers’ demands and future trendsof IT industry.

Associations & CSR

ASPA wants also to be an active actor that contributes to improve our society. The source of this activities sometimescome from our employees and that’s why we are all compromised with this goal. That make us feel proud of ourcompany.



SAP References

• Implementation Serial Production System (SPS)

• BI Developments for Analysis &Plan Tools.

• SAP ECC 6.0 Roll-Outs in Chinese Factories.

• MM, PP, SD, PM, WM and several others modules implementations.

• SAP PM & MM Implementation

• Integration with live FI Modules.

• Automatic Warehouse Integration

• LFS7 Warehouse Management System integrated with WM.

• Warehouse Management Module Implementation (WM)

• Several Implementations like RFID Solutions or Logistic Plan between Shops.

• Integration Logistic & e-Commerce

• Working together with SAP for Beam Global in Kentucky (USA)

• Manufacturing, Plan and Product Costing Consultancy in a Product Process re-engineering Project.

• Implementation of Bank reconciliation in SAP ECC system and Liquidity Planner with real data extraction generated by BW.

• Developed a model of authorization for the application component integrated with SAP PM SAP GRC for Metro de Madrid.

• Commissioning of INDAS´s central store that had been set in the SAP system using the warehouse management module SAP WM.


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• Implementation hybris SW Improvements.

• Support & Maintenance.

• hybris project implementation.

• Design & Implementation several modules hybris platform.

• Design & Implementation hybrisCommerce Accelerator for B2C

• First hybris go-live in Spain.

• SAP ERP & Web Sphere Commerce Integration.

• Optimize database.

• Support and Maintenance of hybrisplatform.

• Design & Implementation B2C hybrisplatform Omnichannel Solution

• Integration B2C & SAP Retail

• First hybris Fashion Industry in Spain.

• Development Implementations of hybrisplatform.

• Business Analysis.

• Training of Development Team from Indra in order to implement hybrisplatform.

• Design & Implementation SW Upgrades hybris platform.

• Integrate payment gateway.

• Support & Maintenance.

hybris References


Thank You

Vía de las Dos Castillas, 33Complejo Ática, Edif. 7, Pl. 2ª28224 Pozuelo de AlarcónTelf.: (+34) 91 352 26 29www.aspaconsultores.com