Facebook Marketing Services

FACEBOOK MARKETING

Presented by

Nexmoo Solutions (India) Private Limited

Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

INDEX

• What is Facebook?

• Why You Should Care?

• What is Facebook Marketing?

• Business Goals for Using Facebook

• How To Use Facebook for Business?

• Advertise on Facebook

• Ads Performance Measurement

• What we have to do for you?

• Example of Business Page


Marketing Type

What is Facebook?

• Facebook is a social network for connecting people with those around them ... friends, co-workers, or simply others with similar interest.

• It is a tool for connecting people with those around them. And, as with any social media tool, marketing have an opportunity to use Facebook to expand their online footprint and directly engage with customers and prospects.


Why You Should Care?

• Facebook Currently has over 955 Million Users, 543 millions mobile users and that number continues to grow steadily.

• According to survey, it is currently the second most popular website in the world & 1st social network site.

• Facebook Users:


What is Facebook Marketing?

• Facebook marketing is an essential tool to connect with existing and potential customers and build long-term relationships that generate repeat business.


Personal Profile vs Business Page

• Set up a personal profile first and then create a business page that you will administer.

• Personal profile have friends (mutual acceptance) and business pages have fans (one-way opt-in)



Business Goals for Using Facebook

• Get found by people who are searching for your products or services.

• Connect and engage with current and potential customers.

• Create a community around your business.

• Promote other content you create, including webinars, blog articles, or other resources.

• Generate leads for your business.

How to Use Facebook for Business?

• A Facebook business page is similar to a profile except that it is, by default, public, and users can Like and became a “fan” of your page without first requiring approval from the page’s administrators. Creating a page is completely free but will require your time to build and maintain.



Process to Create Business Page

Build Your Page

Your page is the central place to grow your business, build your brand and develop relationships with your customers.

Connect with People

Now that you have a page, It is time to reach your current and potential customers. Connect with people who are the right fit or business using Facebook Ads.

Engage Your Audience

When you post content and have conversations on your page, you’re building loyalty and creating opportunities to generate sales. Learn how to create content that will keep your audience interested.

Influence Friends of Fans

When people interact with your page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your page.

Advertise on Facebook


Facebook Ads allow you to promote your business, get more fans for your business page, drive more leads for your sales team. Facebook also you to advertise a website or content you manage on Facebook (Like a group, Page, Event). The ad creation and management tools are very similar to the Google Ad Words interface.

Facebook Ad Notes

o Choose your destination tab. This is the landing page that your ad will point to.

o Choose your ad’s title. Choose an eye-catching, concise title.

o Create ad copy for the body. Create compelling copy to promote your ad.

o Choose an image. Images are highly recommended, as they increase your ad’s click-through rate.

o Preview your ad. Then make changes as you see fit.


Advertise on Facebook

TARGETINGThe second step is to choose your targeting options. Your ad is more likely to perform better and continue running successfully if it’s being displayed to users who are most likely to be interested in your product or service. Select the country you would like your ad to be displayed in. You can choose up to 25 countries, but note that if you target more than one country, you won’t be able to refine your targeting to specific cities. Next, Choose the demographics you would like to target. You can also target people by like/interests, and connections on facebook.


Process to Setup Facebook Ads

Create Your AdAdvertise a website or something on facebook (page, Group, Event)

Target Your AudienceTarget by Location, Gender, Age, Keywords, etc.

Set Your BudgetSet your daily budget, Schedule & pricing model.


How to Measure & Analyse Your Facebook Presence

ANALYTICSMeasuring results is a key part of any marketing strategy, and Facebook is no different. While you should use a tool like Google Analytics to measure the traffic, leads, and customers driven from Facebook, it is important to understand that Facebook also provides its own analytics data. Facbook Insight provides Facebook page administrators with analytics data about page visits and engagement.

In the page overview section of insights, you can take a quick look at how many new likes your page has received as well as the number of your page's fans who are actively engaging with your content. Referring back to our section about Edge Rank, this engagement level factors into your content's ability to spread across facebook. A key metric to note here is the percent change of active users. Increasing your number of active users can help drive traffic and leads to your business.


What We Have to Do for You?

To Promote Business Page• Account setup & Fan Page Creation

• Timeline design

• Optimize fan age tabs & existing apps

• Group Creation

• Increase Fan Page Likes

• Event creates and host

• Company Notes and Distribute

• Groups Joined/Page Likes

• Monthly Tracking and Progress Report


What We Have to Do for You?

Facebook Advertisement• keyword Research

• Writing Ads

• Launching Campaign

• Campaign Optimization

• Campaign Tracking

• Measurability & Reporting


Example of Business Page &Ads


Connect With Us

THANK YOUPandiarajan SubburamManaging Director at Nexmoo

Nexmoo Solutions (India) Private LimitedNo. 18/8, Selva Rangaraja Street,Little Mount, Chennai - 600 015,Tamilnadu, India.Website: http://www.nexmoo.com

Call: 9840001393

Email: [email protected]

Tele : (+91) 44 42352344

http://www.nexmoo.com/

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