6 Ways to Make Digital Signage Less BoringMost individuals come across numerous digital signages throughout their day, either insidestores or along roads. However, only a few manage to create a striking impact on the minds ofcustomers. The ideal influence digital signage can have on clients & potential clients are thecreation of strong brand recognition that associates the business with attributes such as trust,loyalty, quality, credibility & reliability. Subconsciously, this correlation positions the brand as themost preferred choice in the industry. Customizing digital signage in line with the marketingstrategy of the business can keep it interesting & entertaining while it helps achieve the goals ofthe business. As one of the best indoor & outdoor signage companies in Dubai, Al RizqAdvertising provides a wide range of services focused on supplying digital signage in Dubai.The in-house team of professionals are best equipped to cater to the requirements of yourbusiness with custom made designs at affordable prices.

Digital signage at your business premise can be best optimised when it has the rightcombination of content being displayed in various content formats at the right frequency.Cracking the code, keeping it interesting & deriving the right traffic from the digital signage canbe a tricky task for businesses. Here’s a list of 7 ways to thoroughly optimize the concept ofdigital signage for your business to provide an enhanced customer experience.

1. Promotion of Products/Services: As one of the most prominent uses of digital signage,its importance & impact is largely overlooked. Positioning your product or servicestrategically to your customer can lead to substantial growth of your business whilestrengthening customer rapport. Video-based promotional material with attractive pricing& data relevant to the client can alter & affect the buying decision of the client whilemaking the visit to your business premise more engaging.

2. Educating the Client: Locations at your business premise that require clients to wait forlong periods can be optimised by an entertaining & engaging display of industry-relatedinformation that is relevant to customers. Not only does this lead to positive brandrecognition & association but it also results in increased trust towards the brand &business. Introducing an animated mascot or other creative graphics can keep clientsentertained while being educated.

3. Introducing your Business to the Client: For clients visiting your premise for the first time,providing useful insights about your business via digital signage can leave a lastingimpression. Information regarding what you do, whom you cater to, introduction to yourstaff members & successful projects undertaken can be displayed on the digital signage.This further develops the credibility & image of the business. To make the informationmore interesting & easy to grasp, animated videos or graphics can be used. Strategicoptimization of digital signage can be a window into your company’s work environment &culture, thereby portraying a trustworthy image. Usage of numbers in terms of thenumber of projects closed to date, the number of employees & number of visitors can bedisplayed to positively impact visitors.

4. Sharing Client Success Stories & Experience: The impact of user reviews, customertestimonials & recommendations cannot be undermined when considering the marketingstrategy of any business. Studies have shown that 97% of customers vouch for products

& services that have been reviewed by other customers based on their experience.Playing videos of customers talking about their personal experience & recommendationcan make the digital signage interesting & nudge customers to make an informeddecision towards your business.

5. Provide Key Tips Related to your Business: For businesses that are largely reliant onproviding technical information to clients, displaying few useful tips on digital signagecan make the customer feel valued & informed. This experience can be furtherenhanced by displaying questions & answers on the digital signage. Each time acustomer uses the piece of information provided by your business, it would result in thebrand being recognized & registered as trustworthy & credible from the client’sperspective.

6. Occasionally Entertain Customers: Most visitors find digital signage located in waitingareas & lobbies to be boring. You can give your business an edge by playing relevantyet entertaining videos at regular intervals. These videos can be humorous, informative,eye-catching & impactful. This ensures that each time a visitor or client waits in the lobby,the experience is refreshing & entertaining rather than boring & exhausting.

Alternating the above content formats & information is key to ensuring that digital signage atyour store or outdoors does not get boring & repetitive. Focusing only on a few pieces of contentcan make it predictable by viewers as compared to making it exciting by showcasing multiplepieces of content in varied formats & graphics. The relevance & engagement level of thecontent can be altered monthly to avoid misinformation of any kind. Variation in terms of design& content is vital to make digital signage interesting.

Al Rizq Advertising also provides 3D signboards, office signboards & custom vehicleadvertisements in Dubai. Visit the Al Rizq Advertising store to know more about the products &varieties.

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