A Presentation in Support of a Letter of Application to the Kentucky Adventure

Tourism Trail Town Program for the City of Berea, Madison County

Entrepreneurship for the Public Good ProgramBerea College, Berea, Kentucky

June 30, 2014

24 Abingdon Virginia; 64 Berea, Kentucky; 204 Eastern Kentucky Intercept Interviews, Businesses Observations, “Empathy Meetings,” and Active Engagement as Travelers and Adventure Tourists

EPG meets with the Executive Judge Kent Clark – May 16, 2014

June 23 Kent Clark signs letter after EPG presents to him

What is a Trail Town?

Judge Executive Sizemore of Leslie County signs Buckhorns Trail Town application letter

Tawny Hogg and John Epperson lead Perry County’s Trail Town task force

Mayor Pat Wooten of Buckhorn signs Trail Town letter

EPG students meeting with Owsley County Executive Judge

EPG students as adventure tourists on the Virginia Creeper Trail

Abingdon/Damascus Case Study

EPG students on the Virginia Creeper Trail

Virginia Creeper Trail

Virginia Creeper Trail

EPG students gather at the Martha Washington Hotel, across the street from the Barter Theater, Abingdon VA

⅓ retired

3 hours

56%

$337 per day

$735 per trip

City Revenues: $90,350

City Revenues 2014:$1,177,600

EPG students with Mayor Jason Medley of Trail Town Livingston, KY

Livingston Case Study

The Livingston Schoolhouse

Whitesburg, Letcher County

EPG students listen to Shad Baker, UK Extension Agent in Letcher County, a catalyst of the Whitesburg Trail Town

EPG students listen to Shad Baker, UK Extension Agent in Letcher County, a catalyst of the

Whitesburg Trail Town

EPG Students experience adventure tourism

EPG students experience rock climbing at Torrent Falls in Wolfe County, KY

Zip-lining, hiking, and rock climbing

EPG team after rock climbing

EPG students learn about Appalachian heritage as barters

EPG students learn about Appalachian heritage as barters

EPG Students Interview Adventure Tourists

EPG students interview rock climbers in Bald Rock, Lee County

EPG students interview rock climbers in Bald Rock, Lee County

TransAmerica Bike Trail support van in Buckhorn

Insights

• Cyclists are all interested in a different experience

• Cyclists may take extended stays in more receptive areas

TOvernight Bikers$150.93 per day

Day Bikers$43.81 per day

Overnight Hikers$148.89 per day

Day Hikers$60.26 per day

Summary of Observation Labs of Berea Small Businesses

The Value of Social Media

Trip Advisor

150,000,000

2 BILLION

The number of reviews

The number of readers

The City of Berea Trail Systems

Berea Current Design Model – Prior to Summer 2014

Indian Fort Shared Use Trail

Berea Phase 2 Design Model - Accomplishments

Berea Phase 2 Design Model - Accomplishments

Bridge completedPath from John B Stephenson Trail

to Short Line Pike

Original Boone Trace

City of Berea Trail Master Plan_3.18.13

City of Berea Park, Trail, Conservation and Greenspace Plan

PeytontownLoop Trail21.3 Miles

TransAmerica Bike Trail

Multi -state

Boone TraceMulti-state

Red Lick Valley Artisan Loop Trail

36 Miles

African American HeritageLoop Trail

16 miles

Anglin Falls26 Miles

TransAmerica Trail, through Berea and Eastern Kentucky

TransAmerica Trail and Welcome Signsin Eastern Kentucky

Boone Trace From Kingsport, TN to Fort Boonesboro, KY

Boone Trace Markers – Berea to Richmond

Red Lick Trail - Artisans Visited

Red Lick Trail - Artisans Visited

Red Lick Trail - Artisans Visited

Worksheet A

Worksheet B

Example of Completed Berea Worksheet B

Worksheet C

Trail Standards

Trailheads Example of Trailheads

Trail Identification Signs Example of Trail Identification Sign

Example of Trail Destination Sign

Road Crossing SignsExample of Road Crossing Signs

Example of Regulatory Signs

What is next for Berea?

First Meeting

Second Meeting

Third Meeting

Fourth Meeting

Proposed First StepTransAmerica Bike Trail Trailhead and Welcome

Signs in Berea Old Town

Questions?