3/16/2015 Are You Promoting a Wealthy Lifestyle with Your Opportunity? ­ Working At Home With KSMussselman

data:text/html;charset=utf­8,%3Cdiv%20class%3D%22page­header­image­single%20grid­container%20grid­parent%22%20style%3D%22border%3A%200px… 1/4

Are You Promoting a WealthyLifestyle with Your Opportunity?

Did you know the average person’s idea of a wealthy lifestyle is a lot different from whatsome of the top gurus say it is?

Did you know how much just an extra $300 or $400 a month can drastically change the life ofsome of us “ordinary” people?

And that a lot of people are turned off by visions of mansions and expensive cars?

So why do so many marketers shove these images into every piece of advertising they use?

3/16/2015 Are You Promoting a Wealthy Lifestyle with Your Opportunity? ­ Working At Home With KSMussselman

data:text/html;charset=utf­8,%3Cdiv%20class%3D%22page­header­image­single%20grid­container%20grid­parent%22%20style%3D%22border%3A%200px… 2/4

Because that’s what they think people want. That’s what they think a wealthy lifestyle meansto everybody. And they couldn’t be more wrong!

The truth is…

Most average people can’t even fathom earning $10,000, $25,000 or $50,000 per month. Tothem, it’s so unrealistic they won’t even hesitate to click away from the ad or toss a postcardin the trash or send that email to the Spam pile.

Good, honest and hard­working people would jump at the chance to bring home an extra$100 to $500 a month on their paychecks.

Regular people who just lost their jobs would love the chance to make enough to replace theirformer paycheck, with a little left over for some fun money.

This is something they can relate to and believe could happen.

Think about it.

Not everyone wants to drive a Ferrari. They’d rather keep their trucks and SUVs and makesure they’re not breaking down in traffic.

3/16/2015 Are You Promoting a Wealthy Lifestyle with Your Opportunity? ­ Working At Home With KSMussselman

data:text/html;charset=utf­8,%3Cdiv%20class%3D%22page­header­image­single%20grid­container%20grid­parent%22%20style%3D%22border%3A%200px… 3/4

Regular people aren’t looking to go out to the most expensive restaurants every night fordinner. They’d be ecstatic to know they have a nice, healthy meal on the table at home withtheir families.

They don’t need or even want to move to a mansion in Costa Rica. They’d be overjoyed toafford a vacation to the beach in the summer, or rent a cabin in the mountains for a weekendgetaway.

They’re not interested in shopping at exclusive boutiques. They’re seriously happy to be ableto go to Walmart or Target and not worry about price tags.

Not everyone is looking at how to be a millionaire. They just want to know how to earn extramoney to supplement an income or have on hand in case of emergencies.

So what’s my point?

You need to get to know your market so you can advertise your opportunity to meet the

3/16/2015 Are You Promoting a Wealthy Lifestyle with Your Opportunity? ­ Working At Home With KSMussselman

data:text/html;charset=utf­8,%3Cdiv%20class%3D%22page­header­image­single%20grid­container%20grid­parent%22%20style%3D%22border%3A%200px… 4/4

needs of the people you’re marketing to.

I’m a prime example. I love my house! And I love my car! I have no desire to move to amansion or drive a Rolls Royce.

To me, the best ever invention in clothing – the Pajama Jeans brand and sweatshirts!

And I would be ecstatic to have a summer cabin in the mountains because I’ve never evenwanted to go on a cruise. In fact, I hate the beach, so exotic oceanfront resorts aren’t evenremotely enticing.

So when I see these ads that pitch how I can have a wealthy lifestyle if I just sign up andmake $50K a month, I run – fast. I’m an average grandmother and I’d be happy to replacemy social security income plus have some added cash for vacation money.

I’m already living my own personal wealthy lifestyle. I have everything I need. Now I’mworking for the few things I want. And they don’t come packaged in million dollar price tags.