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Bamboostones evaluating the experiment
February 2010
Hold on!
• Before you look at the following slides, take a few moments and try to answer the following question
When was your last visit to Bamboostones?
• Don’t click to the next slide yet. Just think about it.
And what is your answer to this question?
Why don’t you think it’s worthwhile coming back more often?
(maybe you can write it down, so that you can read it back later)
Topics
• Bamboostones: the purpose of the experiment
• Where are we now? • What’s happened in the meanwhile? • What are our options?• Discussion
The purpose of the experiment*Develop a web-tool that helps Philips…a) To invite new members b) To help network members jointly create an on-line ‘book’ that
subsequently gets physically published…a. along a structure of themes already known at the beginning (these
themes need to be managed by ‘theme owners’ who have special roles in the application – see scenario for theme driver below)
b. unstructured, establishing connections between contributions that people make (e.g. facilitated by tag clouds)
c) To share content (movies, presentations, reports), to enable other people to add content, to help the network identify common themes among the contributions and to help the emerging network rank content (in terms of quality-of-contribution)
* Source: the briefing
Additional purposes
• One central idea for Bamboostones was to ‘ask questions’
• Bamboostones was to be co-owned by the founding partners
• The idea of the website was to become the ‘home’ of ‘the movement’
• Another intention became to store the archive of what had been achieved and created
Topics
• Bamboostones: the purpose of the experiment
• Where are we now?– Let’s update from the statistics point of view– And in relation to the original objectives
• What’s happened in the meanwhile? • What are our options?• Discussion
In the beginning, it seemed to work…
1/May 1/Jun 1/Jul 1/Aug 1/Sep 1/Oct 1/Nov0
100
200
300
400
500
600
700
67
103123
142 146 148 150
3562
7993 96 101 107
188
309
385
489
524
560
599
memberscontributionsmember logins
…then activity levels stabilized…
1/May 1/Jun 1/Jul 1/Aug 1/Sep 1/Oct 1/Nov0
200
400
600
800
1000
1200
invitationstimes 'plussed'total 'plusses'presentationsmoviesbig thoughts
…and fell still.
1/May 1/Jun 1/Jul 1/Aug 1/Sep 1/Oct 1/Nov 1/Dec 1/Jan 1/Feb0
200
400
600
800
1000
1200
invitationstimes 'plussed'total 'plusses'presentationsmoviesbig thoughts
The # of visitors is in decline
Jun 1, 2009 - Jun 30,
2009
Jul 1, 2009 - Jul 31, 2009
Aug 1, 2009 - Aug 31,
2009
Sep 1, 2009 - Sep 30,
2009
Oct 1, 2009 - Oct 31,
2009
Nov 1, 2009 - Nov 30,
2009
Dec 1, 2009 - Dec 31,
2009
Jan 1, 2010 - Jan 31, 2010
0
215
116139 141
160
122107
VisitorsVisitors
What may be causing the decline? 1/2Statistics & appearance
• The original enthusiasm was high– Where did that go? Why did it not continue after September?
• The website does not appear to be dynamic– A proposal for improvements has not been decided on
• There is little change in the content– The latest contributions are from months ago– Why come back if there is nothing to learn?
• There’s no energy – it’s static
What may be causing the decline? 2/2Purpose & return-on-investment
• The website ‘promised’ people they were contributing to a ‘book’ or ‘publication’– There has been no progress towards realizing this promise to date
• There is no activity on determining ‘themes’• There are no explicit questions asked
– There is no visible response on answers given• There is no perception of people joining a movement or
expanding a network• There is no perception of the founding partners being active
Topics
• Bamboostones: the purpose of the experiment
• Where are we now? • What’s happened in the meanwhile?
– co-do.net was built – What is that?
• What are our options?• Discussion
co-do =
• ‘the way’ (‘do’, like in judo or taekwondo) of ‘together’ (‘co’)
• Jointly working on real things
• With people like yourself
Screenshot from test environment
Screenshot from test environment
• An environment for you to connect with others
• Get inspired by them and in turn give them inspiration
What does co-do provide?
Screenshot from test environment
Screenshot from test environment
• An environment for you to connect with others
• Get inspired by them and in turn give them inspiration
• A community to collaboratively drive an innovation agenda with
What does co-do provide?
Screenshot from test environment
Screenshot from test environment
• An environment for you to connect with others
• Get inspired by them and in turn give them inspiration
• A community to collaboratively drive an innovation agenda with
• A resource for working on new solutions together with others
What does co-do provide?
Screenshot from test environment
Screenshot from test environment
Screenshot from test environment
• An environment for you to connect with others
• Get inspired by them and in turn give them inspiration
• A community to collaboratively drive an innovation agenda with
• A resource for working on new solutions together with others
• Enabling each member to enjoy their contributions
What does co-do provide?
Screenshot from test environment
• An environment for you to connect with others
• Get inspired by them and in turn give them inspiration
• A community to collaboratively drive an innovation agenda with
• A resource for working on new solutions together with others
• Enabling each member to enjoy his/her contributions
• Connected from your desktop
What does co-do provide?
Desktop-widget
Can I test it?
• We have given everyone in bamboostones a free preliminary membership of co-do – Your username/password is identical– Simply use it to log in
• To test the widget, go to http://simpleconceptstudio.com/uwidget/ and download it from there
How are they different?bamboostones co-do
Basic functionalities (register, upload embed codes, ‘plus contributions’) Updates everywhere make the application (appear to be more) dynamic Tagging is part of the navigation, so access to interrelated content is easier Other people are visibly present & accessible in the application Application enables people to team up People can share more types of content: toolkits, inspirational content, challenges Members have permanent access through a widget
What is the status of the two?
• Stichting Bamboostones was put in place at the end of last year
• Stichting Bamboostones promotes social innovation
• Stichting Bamboostones supports both bamboostones.net & co-do.net – But is in practice not doing much right now
Topics
• Bamboostones: the purpose of the experiment
• Where are we now? • What’s happened in the meanwhile?• What are our options?• Discussion
What can we do? • Option 1: nothing just wait and see• Option 2: something implement the changes proposed by
Karlijn, Markus & CJ (see addendum) • Option 3: try to do better
– Raise the level of activity, also from the core team– Get the founding partners actively on board– Involve more founding partners (ICSE, Van Abbe, …)– Get more people to join bamboostones
• Option 4: learn & improve (costly) study co-do and implement (improved) features from co-do on BBS
• Option 5: migrate (less costly) give BBS members free membership of co-do & wrap-up the bamboostones content (in an e-publication?)
Related costOption Indicative cost
1. Do nothing 0 € (but may destroy potential value of the tool)
2. Do something (i.e. implement the already proposed improvements)
5.000 € < Cost ≤ 10.000 € (depends on the required applications)
3. Try to do better ? € mainly effort (+ Google adwords campaign?)
4. Learn & improve ≤ 15.000 € (co-do.net cost 33.000 € out of pocket)
5. Migrate ≤ 5.000 € (cost of e-book based on current BBS content only + migration cost)
Topics
• Bamboostones: the purpose of the experiment
• Where are we now? • What’s happened in the meanwhile?• What are our options?• Discussion
Discussion• What do we actually want?
– If it’s ‘a movement’, how do we get that going? – How do we keep it going?– If it’s ‘content’: how do we make it? – How do we get other people to read it? How do we track if reading it
served a purpose?
• What can we afford? – If we can’t afford what we want, can we get others to share the cost?
• Founding partners?• Other ‘sponsors’? (potentially new partners?)• In another way…?
Addendum: improvement suggestions for Bamboostones
KvdN, ML, CJM
Taking a longer term perspective• We should ask ourselves: where is
Bamboostones going?
• Let’s assume it develops in line with innovation for sustainable development at Philips Research – It’s 1st phase was dedicated to starting an open
innovation platform with partners– The 2nd phase is about making connections– The 3rd phase would be… (we could think about this
now, in order to anticipate new functionalities better)
What does that imply? 1/2• We should ‘wrap up’ phase 1 of Bamboostones• Improve content-wise
– Introduce the innovation framework for sustainable development in a more complete way
– Put all videos together– Do something with the transition tracks
• Improve the emotional appeal– Make the visual identity more lively
• Take the co-do visualization as starting point– Introduce animations– Make it more colorful– Show number of visitors & participants
What does that imply? 2/2• We should start a ‘phase 2’, focused on enabling
connections– Introduce a ‘Bamboostones passport’
• Give people a public profile page• With their interests
– Make a community page• Google maps: networking around the globe• Help people make connections, identify themes, collaborate
– Improve the positive feedback loop between contributors and people thinking about them
– Activities: Event calendar– E-book: give people a format to read info
Additional improvement opportunities
• There is no balancing between old and new contributions– The older ones, who had a longer time before new
ones came, have higher scores
• It’s possibly quite ‘hoogdrempelig’– Does ‘big thought’ sound too difficult? Does it raise
the bar too much?
Recommendations 1. Wrap up phase 1 of Bamboostones2. Implement improvements to start phase 2
– Move ‘beyond content’ (make the site emotionally more appealing)
– Start enabling networking (help people connect to each other)
3. Give Bamboostones an active role in the preparation of Connection Day – See next slide
Addendum: two more slights with web statistics
Whereas the # of views is stable(could this be ‘search bots’?)
1 2 3 4 5 6 7 8 9 100
10000
20000
30000
40000
50000
60000
70000
80000
90000
Total views
Total views
How about new visitors?
• Bamboostones has 50% less new visitors than benchmarked webites (source: Google Analytics)