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Design ThinkingBlaž Zupan, PhD
innovation is not an event innovation is a (design) process
creative confidence
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Technologicalfeasibility
Social desirability
Business viability
Design thinking methodologyDesign thinking process
Source: Ingle, Design thinking for entrepreneurs and small businesses, 2013
Design thinker‘s goals
Source: Brown, Design thinking, 2008
Design thinker‘s mindsets
Human-centered
Mindful of process
Empathetic
Fosteringof a culture of prototyping
Biased toward action
Radical open-mindedcollaboration among disciplines
Integrative thinking
Optimistic
Challenging constraints and supportingcreative solutions
Design thinker‘s toolbox
Observational techniques
Brainstorming techniques
Prototyping techniques
Popularity• K12 schools using Design Thinking
• Source: http://www.designthinkinginschools.org/
Leading universities Companies
d.mindsets
At University to teach entrepreneurship
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Within companies to innovate
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Blaž Zupan, PhD
University of Ljubljana, Faculty of Economics
