Business Plan WritingA Roadmap to Success

Author : Eva Hukshorn, partner EFactor

1. Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow

2. Finding Business Partners: from partners to investors, from coaches to customers3. Largest Entrepreneurial Network in the World with 1mio members in 185

countries4. An online community Offering you a network, knowledge, events, and every

business resources you need to succeed @ discount!5. GO Online, fix your personal profile & company profile and get MATCHED!

It’s not about connections - it’s about the right ones…

A Solid Business Plan is Important : Luck is For The Unprepared!

Business Plan = Guidebook for the Founder

Business plan: learn to Live & Breath your company, market and customers.

Business plan as a tool:• Systematic approach for mapping your idea• Focus• Entry strategy• Identifying gaps: knowledge, experience, specialists• Checklist of resources• Communication tool• PracticeBusiness plan is for YOU and YOUR SUCCESS!

Some Basic Ingredients to Start a Successful Company

3 Key Elements of Life: Ideas, People and Money

Take a Different Approach, Become Your Own Investor

You are the biggest investor of them all!

• Your own investment does not consist only of time spend

• Become as critical as your external investors would be

• Your Team is as important as your idea

• Money is the end-game of the investor, so is yours

Evolution of Your Startup Life

9-12 months Preparation Before Launch

YOUR IDEA• Time Spend: 6-9 months• describe the problem you are solving for whom• Test for outside interestYOUR BUSINESS PLAN• Time spend: 2-3 months• details of the execution process• 5 years, 3 phases, 1st phase 18 months explicitYOUR COMPANY• Time spend: ?• Structure tasks, weekly, monthly• Success = old investors out, new investors in

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Content to Cover in Your Founder’s Guidebook

Your Idea: Preparation

Problem to be solved

Target group

Need by target group

Unique selling point

Technical details

Comparable product competitors

Superiority of your product

Duplicable

Protection

Costs of production

Your Idea: Business Plan Content

1. Illustrate & quantify

2. Content:1. Name of product or serve2. Name of founder3. Illustration of product or serves4. Description5. Benefit6. Unique selling point7. Protection8. Description target group & market9. Revenue model

Marketing & Sales: Preparation

Competitive advantage

Competitors

Substitutes

Describe customer

Choice target segment

Size market

Market share

Market price

Communication

Distribution

Marketing & Sales : Business Plan Content

Marketing & Sales : Business Plan Content

Management Team: Preparation

Members & Responsibilities

Credentials

Founders

Skills

Missing skills

Expansion

Motivation

Advisors

Contracts

Operational procedures

Management Team: Business Plan Content

Organization : Preparation

Business model and supply chain

Activities in-house

Activities outsourced

License

Main focus business model

Organization chart

Team expansion and costs

Corporate culture

Picking partners

Your added value

Finance : Preparation

Assumptions

Cash flows next 18 months

Cash flow next 3-5 years

Profit & Loss next 3-5 years

Balance sheet next 3-5 years

Ratio’s & drivers

Break-even point

Capital need until break-even

Capital need best-case

Capital need worst-case

SWOT Analysis : Know Thyself

INTERNAL : Strength & Weakness EXTERNAL : Opportunities & Threats

• Resources: financial intellectual• Customer service• Efficiency• Competitive advantages• Infrastructure• Quality & price• Delivery Time• Costs• Capacity• Personnel / management• Organizational structure

• Political• Legal• Economic condition market• Expectations of stake & shareholders• Technology• Public expectations• Competitive environment• Barriers to entry• Commodity prices• Amount of customers• Structure of suppliers

Funding : Preparation

Capital need until break-even

Capital in up- & downside case

How many funding rounds

Own funds available

External funds needed

Deal: money versus equity/debt

Terms & conditions

Investor type

Return on investment

Exit

A Summary of Your Vision and Strategy : Your Milestone Overview

Conclusion & Final Remarks

CONTENT & QUESTIONS for preparationDon’ts:

1. Quick validation2. Sales most relevant3. Delete trial balloons4. Wrong audience5. Advisor plague6. Poor understanding financials7. Poor understanding product8. Underestimate competition9. Low pricing strategy10. Under-define capital requirementsDO: BE PREPARED!!

Next webinar =July 3: Pitching

& Presentation –3 Minutes, 1 Impression

Business plan writing = Roadmap to success!

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This document was prepared by Eva Hukshorn. Several people and organizations have inspiredher to write this presentation, amongst which are, but not limited to the Founders of Efactor,

McKinsey & Company/New Venture, BiTs, ABN AMRO/RBS

Thank You!