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Our Model
We partner with our clients to create organic and sustainable brand identities and campaigns. Our clients believe in the power of connectedness and communities, just like we do. We fervently build and grow our clients’ brands to help them meet their business goals. We value relationships and innovation, over organizational growth.
Our Founder
Christopher Prince Boucher is an entrepreneur who leads and connects a group of passionate, creative, and diligent storytellers, developers and designers.
Our Story
Follow The Prince, LLC is a full-service digital creative group founded in Los Angeles. We are innovative and rigorous thinkers. We represent the intersection of technology, vision, and entrepreneurship. We work with technologists, artists, and busi-nesspeople who lead the pack.
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followthe prince ®
Branded Entertainment
Follow The Prince specializes in leveraging our relationships and partnering with influential personalities to benefit our clients’ brands.
Content Production
We work closely with talented photographers, video talent, produc-tion houses, and studios to create original content that effectively increases the reach of our clients’ brands.
Social Media Marketing
We build and nurture online communities who will gladly spread news, opinions, and digital content relevant to our clients’ brands. We target trustworthy online influencers, who will introduce their listeners to the brands we represent.
Design & Branding
We design for beauty and relevance, and to encourage confidence in and evangelization of our clients’ brands. We seek to understand how our clients' users are going to interact to create the greatest experience for our clients' users.
To create the greatest experience for our clients' users seek to understand how our clients' users are going to interact.
Web Design & Development
Our websites are sustainable digital platforms for branding, commu-nication, story-telling, and user engagement. Our websites demon-strate a love of art and an emphasis on functionality.
Strategy & Campaigns
Comprehensive research and analysis guide our decisions and actions. We
carefully consider our clients' goals and the most productive way to meet
those goals, with ongoing client participation in the discussion.
What We Do
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We use varied media and tailored messages
to tell a creative story about our clients’ brands.
Monique ColemanFilmEngine EntertainmentLucas FilmsHistory ChannelNapoleon GroupZander BleckChris BrownKendall MorganJapansaurA Tale of Two CitiesGustOrganicsBermanBraunRK AdlerDEVCO
Buying ApplesColoftoPODZGoGoLuckey EntertainmentGloob MarketingBasheer AbdullahZarrlyFox TalesSmashing Young LadNew Brunswick TodayAbel HR ServicesLiving With AsthmaHeySuccess.comLittleCast.com
Follow The Prince works intimately with influential and emerging
artists, entrepreneurs, and cultural trailblazers. They are our clients
and our inspirations.
Collaboration
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followthe prince ®
Goals & Objectives:
Identify target audience and develop launch strategy
Create brand identity aimed at target audience
Build website, blog, and social media presence with maintenance strategy
Results:
Successfully launched website and blog
Social media optimization grew fans to 10,000 users
LivingWithAsthma.com
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Goals & Objectives:
Build content strategy for awareness of new Rutgers University buildings
Create interactive landing page to foster commnunity engage-ment with Rutgers construction projects
Results:
Helped drive 6,419 unique website visitors, capturing half of targeted audience
Local newspapers reported about the construction plans for launch
Devised content management strategy with lower long-term cost than existing plan
DEVCONew Brunswick Development Authority
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DEVCO
Campaign Objectives:
Influence producers and creative directors from top 50 NYC advertising agencies to attend party and join iPad2 mini contest
Provide e-mail marketing, content marketing, iPad 2 mini contest, and interactive live-polling with ArtBattles
Generate engagement to re-capture guests’ e-mail addresses and calculate conversions
Results:
Over 300 guests attended the event
The Napoleon Group website recieved the most traffic ever recored in one week -- a 986% increase
Captured 150 e-mail addresses from producers and creative directors
Increased Facebook Likes from those users by 30%
The Napoleon GroupNapNY Moving Downtown Event
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Campaign Objectives:
Leverage technology to cast accredited scientists who were skeptics and believers of the 2012 prophecies
Build a strategy to engage targeted online influencers and generate buzz
Create and mainstain social media presence to connect with influencers and build a fan base prior to the show
Results:
Acquired 100 accredited scientists through the applicaion of Seekers2012.com
Delivered 5,200 targeted visitors from 282 referring sources in 4 weeks
Reduced casting budget by 150%
The History Channel
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THE HISTORY CHANNEL
Seekers 2012
