FUNDRAISING FIELDGUIDE@CEE

CARLOS EDUARDO ESPINAL

> www.seedcamp.com> www.fundraisingfieldguide.com

SEEDCAMPTHE FIRST ROUND FUND

CAPITAL - SUPPORT - NETWORKPRE-SEED & SEED INVESTMENT ROUNDS

EVERESTTHE TV SHOW

SEEKING INSTITUTIONAL FUNDING ISN’T FOR EVERYONE

THE ODDS ARE AGAINST YOU80% FAIL TO CLIMB EVEREST & 90% STARTUPS FAIL

YOUR PAST EXPERIENCE&

A GREAT TEAM MATTER

YOUR CONTEXT MATTERSODDS STACKED AGAINST YOU

> on the mountain = your body, > on your startup = your country, team, etc

YOU NEED A MINIMUM AMOUNT OF FUNDING TO JUST GET TO BASECAMP

SHOOT FOR 12-18 MONTHS OF CASH RUNWAY ON YOUR FIRST SEED ROUND

THERE ISN’T JUST ONE SUMMIT PUSH, THERE ARE VARIOUS CAMPS

(BASECAMP = PRE-SEED, ADVANCED BASECAMP = SEED, ETC)

PAIR UP WITH AN EXPERIENCED ADVISOR OR INVESTOR

DIFFERENT TIERS OF INVESTORS & ADVISORS

THE FUNDRAISING MINDSET

HINT = IT’S LIKE DATING

RUN THE WHOLE THING LIKE A PROCESS

SETTING MILESTONES & CASH NEEDS

29% STARTUPS FAIL BECAUSE THEY RUN OUT OF CASH

STORY TELLING & YOUR MATERIALSONE-PAGER, PITCH DECK, FINANCIALS

CREATE AN INVESTOR PIPELINE

BE KEENLY AWARE OF YOUR MARKET, YOUR COMPETITION, AND THE

FUNDRAISING CYCLES42% STARTUPS FAIL BECAUSE OF A LACK OF MARKET NEED

19% STARTUPS FAIL BECAUSE THEY ARE OUT-COMPETED

PREPARE YOURSELF FOR THE JOURNEY

(READ BOOKS, READ BLOGS, READ TERMSHEETS)

ITERATE“THE PROCESS”

GET IN TOUCHWWW.SEEDCAMP.COM

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