Investor Presentation · April 2013Proprietary & Confidential

Sean Percival – CEO / Founder10+ years of ecommerce and customer acquisition experience. Authority in the areas of SEO, social media and CRM. Serial Entrepreneur and Former Vice President, Online Marketing of Myspace.

Holly Kauffman – VP, Merchandise25 years experience in retail & wholesale specializing in design, merchandising, and trends. Owned, designed and manufactured a high end children's label for 11 years. Formally of lululemon, Nordstrom and Karen Kane.

Chris Nella – VP, Customer AcquisitionFormer head of customer acquisition of Shoe Dazzle, Spot Runner and GameFly. Ten plus years of start-up marketing experience specializing in subscription models.

Investors:

Our Team and Investors

Gabe Harriman – CTO / FounderWorld class technical lead with a rich history of building robust & scalable solutions. Initial architect of the Myspace backend that would go on to support tens of millions of users. Former Sr. Architect of Tsavo Media.

Wittlebee delivers the best personalized children’s clothing based upon our users’ unique style preferences.

Overview

Market Opportunity

Target audience of over 69 million moms with children under 18 years of age

$100 billion children’s clothing market. Growing faster than overall market.

Market Value

$32 billion spent onInfants & toddlers

$100BILLION

Estimated 10% spent online

Online moms have a median HHI of $73K 

Target Demo

$14.5B annual revenue

$2.1B annual revenue

$1.0B annual revenue

$1.7B annual revenue

Market Leaders

10%

$39.99 per monthCurrently available for kids 0-5

The Wittlebee Offering

Every month parents get a box of amazing kids clothes picked specifically to the preferences of their children

We build a high level of anticipation and excitement with our members.

How it works:

User completesonline style profile

We build create a custom box based on their style profile.

Custom box of kids clothes arrives in a week.

Step 4: Get member only one-off sales

4

$20per item

$7per item

Driving & ParkingHeadaches

Clueless RetailAssociates

MallMeltdowns

30 SecondSign-Up

TraditionalRetail

There’s an easier way to shop for clothes

+

Community

+

Fun Add-Ons

How We’re Different

Our Customers

We’re big in Middle America (60%). Major metros love us too.

*Sept 2012 data

13-Jan 13-Feb 13-Mar5800

6000

6200

6400

6600

6800

7000

7200

7400

$0

$50,000

$100,000

$150,000

$200,000

$250,000

2013 Progress

Active Subscribers Monthly Revenue

Mobile

• 30% of web visitors are mobile

• 50% of emails opened on mobile

• Apps built for iPhone, iPad and Android 6000+ app installs

• Top mobile users HIGHLY addicted spending 2-3 hours daily in the app

• Mobile commerce is next

Moms = Mobile

Private Labels

A collection of Wittlebee private labels (O&O brands) reduces COGS and inventory complexity

Currently manufacturing 20% of merchandise in India.

Predictable model allows inventory turn of 40 days

We recently launched a showroom feature that allows members to build ½ their own box.

Product

Customer Selection

• Gives members more control over box

• Features new kitted brands each month

• High engagement• Upsells additional

items for $10.

Members and non-members can purchase single items from our website.

Product

Weekly One-Off Flash Sales

• Features a new brand every week

• Selling 50-100 units weekly

• Members get higher discounts (think Amazon Prime)

• Currently ~10% of monthly revenue

Buying solely with a Instagram comment.

Product Diversification

Instagram Based Closet Sales

• Sells out in minutes• Members only• Low friction• Highly viral• Moves excess

inventory• 2000+ followers

• Price Point Diversification• One-off Sales Expansion• Private Label Development

What’s Next – Use of Proceeds

Product

• Mobile Commerce• Frictionless Payments• Analytics and BI• Engineers

Tech

• Scale Paid Acquisition• Top of funnel• Television

Marketing

Appendix – Press

Extra TV

KTLA

Today Show

Indy Style

Sean PercivalCEO / Founder

@percivalsean@wittlebee.com

Thank You