Give It Legs LLC“Concept to Consumption Model”

Phase I: Research

ConceptEvaluatio

nNiche Probing

ProtectionPrototyp

ePricing

Manufacturing

Packaging

FundingDigital

Strategy

Distribution

Promotion Consumption

Phase II: Development

Phase III: Marketing Communications

• Present Pro forma including Executive Summary & Situational Analysis

• Recommended Research Strategy (Empirical, Primary, Secondary)

Concept

• Recommend Creative Alternative Strategy

• Creative Client Placard

• Risk Analysis/Rating System

Evaluation

• Identification of Target Market Segments

• Refinement of Specific Customer Profile

• Validate Assumptions & Minimum Viable Product

Niche

• Research Competition & Pricing

• Define Total Market Share Potential

• Sales Forecasting for Fiscal Year

Probing

• Provide Legal Consulting for Intellectual Property

• Determination of Need for Protection

• Patenting, Trade Marking, Copyrighting & Corporation Formation

Protection

• Consulting on Initial Prototype Design

• Outsource Design Engineer

• Draft Blue Print

• Identification of supplier, raw materials, services

Prototype

• Set Retail Price Point from GIL Formula

• Produce Cost Analysis

• Determine Profit Margins (Raw Materials, Supplier, Inventory and Transportation/Shipping Costs - Retail Price)

Pricing

• Identification of Source: Domestic or International

• Determine Most Cost-Effective Source for Optimal Profits

Manufacturing

• Commitment to Customer Fulfillment

• Delivery & Transportation Methods

• Identify Storage/Warehouse Options

• E-Commerce vs. Retail Fulfillment

Inventory

• Determine Packaging Design & Logo

• Emphasis on Visual/Psychological Appeal

• Determine Most Cost-Effective Physical Materials for Package Design

Packaging

• Determine Go-to-Market Costs & Appropriate Funding Strategy

• Locate Venture Capital, Crowd-Funding, Angel Investors (If necessary)

Funding

• Website Development & Management

• Social Media MarketingCampaign: Set Up, Management & Content Curation

• Digital Advertising Placement & Creative Work for Facebook & Google AdWords

• Search Engine Optimization

Digital Strategy

• Locate National Direct/Retail Representatives

• Determine Need for National Sales Team

• Locate Potential Channel Partnerships for increased sales and promotion

Distribution

• Print Advertising Placement & Creative Work for magazines, newspapers, catalogues & any other forms of print

• Public Relations Campaign: Form relationships with top publications, journalists, columnists & local/domestic writers

• Coordination of trade shows and other events to promote product for sale

Promotion