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Nick DeNardis & Mallory WoodCongratulations, you have a website and it is full of content. But... what are you (the human!) doing on the back-end to make sure that visitors are finding the info they came for? Happy Visitors = Happy You. Reacting to your visitors needs, or even better, being proactive will go a long way in enhancing a visitor’s experience with your website. This session will teach you to do just that, helping you think beyond “write it and leave it” by showing you how to transform what’s generally static into long lasting social and interactive content. Let’s redefine what it means to publish content, rethink where it gets published, and rework existing content to meet your visitor’s needs.http://psuweb11.sched.org/event/5c3d1b9d1c9140abe6d64d06d4e2dc7c
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Give your content legs and run with it!
Who are we?
Nick DeNardis@nickdenardis Associate Director of Web Communications Wayne State University
Mallory Wood@mallorywood Assistant Director of Marketing, Social Media Saint Michael’s College
What is a website?
“A website is a collection of related web pages containing images, videos or other digital assets. A
website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called
URL.”
-- Wikipedia
Your web presence
Any where, any timeAudiences interact with content, not a website
Isn’t social doing enough?
http://umaine.edu/news/blog/2011/06/01/website-highlights-composites-education-initiatives/
89,728 visitors1,015 shares
OpportunitiesTurn one piece of content into five
Not just your usersbut YOU spreading your content!
What is content?
Approach to content:
Reactive vs. Proactive
Repurpose vs. Redo
Interactive
Low hanging fruit
Most Popularpages this week
Auto Suggestdestination pages
10 facts about your institution
Everyone has them.. How can we extend them?
Scavenger Hunt
Text
http://wayne.edu/wordhunt/
Clues
• The letter is inside the building guarded by Hippocrates.
• It is inside the building where you can see all the stars at night. The time changes color on this building at night.
• It is outside the building on campus that was purchased for $1. Look for a statue holding a book.
Scavenger Results
Interactive Web Video
Video Contest
Video Contest
Text
http://www.youtube.com/watch?annotation_id=annotation_774114&v=VyxsZ_paxbc&feature=iv
Interactive
http://texasexes.org/tenthings/
Interactive
Virtual Campus Tour
Virtual Campus Tour
http://www.youtube.com/watch?v=uY5aduiy5j8
Virtual Campus Tour
http://www.youtube.com/watch?v=uY5aduiy5j8
Virtual Campus Tour
TOUR
This was @Jer3my’s idea!
FAQ’sEver think to yourself, “why am I writing this?”
Well stop!It isn’t helping your users discover your content
FAQ’s re-imagined
http://www.pugetsound.edu/admission/
FAQ’s re-imagined
http://www.formspring.com/saintmichaels
FAQ’s re-imagined
http://www.formspring.me/gabbismc
FAQ’s re-imagined
http://vyou.com/gabbismc
Tracking EffectivenessDon’t bother doing anything if you’re not tracking
Step 1:Figure out what to track• Homepage
• Admissions
• Schedule a Tour
• Thank You
• Landing Page
• Click (anywhere)
• Submit a Question
• Subscribe to Updates
• Open Subscription Email
• Click on Email Link
Step 2:Figure out how to track it
Step 3:Actually track it
Setup a schedulethat works for you
Calendar necessities
Academic calendar
Recruitment schedule
Special events
So... now what?
Evaluate your site
http://psbehrend.psu.edu/Academics/academic-services/acpc/acpc-services-1/career-services-and-resources/internships-and-co-ops
Google Custom Maps
Questions?
Thank you!
http://slidesha.re/psuweb11-legs
Photo Credits
• http://www.flickr.com/photos/marsdd/1893884585/
• http://www.flickr.com/photos/littleblackcamera/438163705/
