Go CoOpe: "The gift of the Holidays to the business owner"

THE GIFT OF THE HOLIDAYS TO THE BUSINESS OWNER

Some busi-nesses flourish during the holi-

day season.

Unfortunately, many business owners dread the holidays for

lack of customers.

Don’t fret when your phone gets quieter and

quieter because clients are wrapped up in the

busyness of their holiday celebrations.

Unfortunately, many business owners dread the holidays for

lack of customers.

Here are 5 lucrative waysto use your holi-

daydown time this year

1. Remember why you decided to persue your business in the first place

2. Remember what’s most important in life



3. Contemplate trascendent issues





4. Reflect on the fundamentals of your business

5. Dream of the future












Let the Ghost of Christmas Past take you on a journey to remember the core reasons you got into this business.

What was your motivation?


What was your motivation?• Help

people?



people?• For your family’s

sake?



people?• For your family’s

sake?


• Love this type of work?



Reconnecting to the why of your business will fire you up for the New Year.


It will infuse your marketing strategies with com-pelling messaging, and enliven your customer relations with purpose.






Te inspirara a desarrollar estrategias de mercado y dará a la relación con tus clientes un propósito nuevo

2. Remember what’s most important in life:


Family and friends.






This is the surest way to elim-inate harmful stress during your business holiday season.



When we take the time to reflect on the most important relationships in our lives, we become better people, and by extension, better bosses, freelancers, business owners, etc.








One of the reasons the holidays seem so magical is because we as a society focus our attention on transcendent values.

Such as:


Such as:

Compassion


Such as:

Compassion

Generosity


Such as:

Compassion

Goodwill

Generosity




The holidays have much to teach us about being human.


When we learn to be better humans, we learn to be better businessmen and women.








It’s strategy time!


It’s strategy time!

Let these types of questions guide your thoughts:


Did you hit your goals for this year?


Which clients were most profitable?


Which clients were most profitable?

Which were a delight to work with?


Which business friendships did you gain this year that made you no money but provided other intangible benefits?


Which clients proved to be trouble?


Which clients proved to be trouble?Slow paying, highly critical, unstable decision makers, etc.


Use your holiday downtime to take a good look at the state of your business!







Your future is bright and now is the time to begin working on it!


Move on to questions like these to begin your next year business strategy:

What goals are you going for next year?


What goals are you going for next year?


You could set goals for gross revenue, cutting overall expenditures, client acquisitions, increasing referral business, etc.


How do you intend to acquire more of your dream clients in the coming year?



You’ve already identified who your best customers were this past year.



You’ve already identified who your best customers were this past year.

Now, think of strategies you can employ to find more of them.


What red flags did you see in the acquisition process you can remember later to avoid bringing on more trouble clients?


What red flags did you see in the acquisition process you can remember later to avoid bringing on more trouble clients?

You don’t want more of those guys, so pinpoint the signs of problems to come so you won’t fall into another bad business relationship.

Use the gift of time this holiday season to your business advantage.

Celebrate the gift the holidays are giving you:

Time


Time

Family and friends


Time

Family and friends

Love


Happy holidays!

Small Business & Entrepreneurship

Go CoOpe: "The gift of the Holidays to the business owner"