Embed Size (px)
Citation preview
Imagine the Possibilities
SurefireLocal.com 2
1. Publish directly to your website and social media channels. Monitor & respond instantly
3. Respond to customer reviews & use best practices
5. Submit your business to local directories and check your current listings
4. Monitor online reviews across multiple channels, respond directly
2. Activate Google AdWords & Facebook Advertising campaigns optimized for leads, specifically for your industry 7. Analyze and understand your data to
help inform future marketing decisions and investments
6. Manage your incoming leads, get text notifications, and follow-up directly from your smartphone
And much more!
Y O U R B U S I N E S S O N Y E L P
Managing Your Online Reputation
Corey Dane, Associate Director of Business [email protected]
Today’s Speaker
F A C T S A N D F I G U R E S
yelp.com/factsheet
22% 18% 13% 13% 9%
7% 6% 4% 4% 4%
R E V I E W B R E A K D O W N
D E M O G R A P H I C S
59%Over the age of 35
74%Have a college degree
69%Earn 60K+ annually
82%read reviews
52% view hours
50%visit website
48%visit photos
P A G E A C T I V I T Y
B I Z . Y E L P . C O M
B I Z . Y E L P . C O M
$8000The average annual
incremental revenue generated by a business
after claiming a Yelp Business Page.
SurefireLocal.com 18
Quick check-in
SurefireLocal.com 19
Say yes and we’ll reach out to you with the checklist
….and give you a free demo of the Surefire Local Marketing Cloud
Visit https://www.surefirelocal.com/surefire-local-marketing-cloud/
Email [email protected]
N E E D L E M O V E R S
S T E P O N E
01COMPLETE YOUR PROFILEBusiness who complete their profiles see, on average, 5X the customer leads each month.
C O M P L E T E Y O U R P R O F I L E
C O M P L E T E Y O U R P R O F I L E
•
•
•
•
•
•
C O M P L E T E Y O U R P R O F I L E
“Yelp pages with hours see 2.5X more page views than Yelp pages without.
Yelp pages with phone numbers see 66% more customer leads than Yelp pages without.
Yelp pages with websites see 129% more page views than Yelp pages without.
ANNEMARIE MAITRIBLOOM BAKESHOP, MADISON, WI
S T E P T W O
02 UPLOAD EYE CATCHING PHOTOSA business with 1-5 reviews and at least 10 photos sees 200% more user views than a business with the same number of reviews and no photos.
U P L O A D P H O T O S
U P L O A D P H O T O S
“*Yelp pages with 10+ photos see 12X the number of leads.
NEDAL AHMADPINCHO FACTORY — MIAMI, FL
U P L O A D P H O T O S
S T E P T H R E E
03 RESPOND TOREVIEWSConsumers are 33% more likely to upgrade their negative review when a business owner or manager responds within 24 hours.
R E S P O N D T O R E V I E W S
P U B L I C C O M M E N T S
D I R E C T M E S S A G E S
STOPDon’t respond immediately. Waiting a moment or two can make all the difference in how your response is perceived.
DROPTake the high road and eliminate anything that might sound argumentative or defensive.
ROLLYou can’t please 100% of consumers, 100% of the time. Work to mend valid concerns and know you did everything you could.
WADE LOMBARDSQUARE COW MOVERS — AUSTIN, TX
S T O P D R O P A N D R O L L
L E A V E A T R A I L O F B R E A D C R U M B S
yelp.com/brand
G E T T I N G M O R E R E V I E W S
S U M M I N G I T U P
B I Z . Y E L P . C O M
S T E P O N E
01COMPLETE YOUR PROFILEBusiness who complete their profiles see, on average, 5X the customer leads each month.
S T E P T W O
02 UPLOAD UNLIMITEDPHOTOSA business with 1-5 reviews and at least 10 photos sees 200% more user views than a business with the same number of reviews and no photos.
S T E P T H R E E
03 RESPOND TOREVIEWSConsumers are 33% more likely to upgrade their negative review when a business owner or manager responds within 24 hours.
G E T I N T O U C H
Interested in learning more about Yelp’s free
tools or paid options to help you grow your
business?
Contact:[email protected]
Follow us:@YelpForBusiness
SurefireLocal.com 42
SurefireLocal.com 43
SurefireLocal.com 44
Get our reviews & reputation checklist
Q&A
Get a Complimentary Digital Marketing Consult
Call(888) 804-8685
and a Google Chromecast just for chatting!
SurefireLocal.com 46
![Discovering Yelp Elites: Reifying Yelp Elite Selection Criterion · 2018-02-05 · A. Yelp Challenge Dataset We obtain the dataset from the Yelp Dataset Challenge [4] which includes](https://img.pdfslide.net/doc/110x75/5f23397707fa8e71780e4974/discovering-yelp-elites-reifying-yelp-elite-selection-criterion-2018-02-05-a.jpg)
