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8digital PR & Promotion Bees Knees Social Media

How NOT to suck at your own PR

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Page 1: How NOT to suck at your own PR

8digital PR & Promotion

Bees KneesSocial Media

Page 2: How NOT to suck at your own PR

8digital PR & Promotion

Bees KneesSocial Media

8digital is a PR Agency with a

Facebook, Twitter, Google+ Blogger, Pinterest

Youtube Channel

915 fb likes429 Twitter followers

Youtube ChannelBlog stats are: 4070 pageviews

...whew!

twist

Page 3: How NOT to suck at your own PR

8digital PR & Promotion

Bees KneesSocial Media

The Inspiration....

I “borrowed” the ideas from Jesse Desjardins’ series of Powerpoint presentations entitled “You don’t make

friends with bad powerpoint presentations!”

Page 4: How NOT to suck at your own PR

8digital PR & Promotion

Bees KneesSocial Media

the idea...take vintage stock images and add a modern message to share on social media

...and we can even make it seasonal

...or even food related!

Page 5: How NOT to suck at your own PR

8digital PR & Promotion

Bees KneesSocial Media

the results.....

Page 6: How NOT to suck at your own PR

8digital PR & Promotion

Bees KneesSocial Media

learnings...

Our audiences are not interestedin our achievements

...nor are they interested inour progress business-wise

They want to be inspired!They want images and messages

they can identify with and share with friends

Celebrate your Greatnesstook us from 38 people reach on

facebook to 365

Page 7: How NOT to suck at your own PR

8digital PR & Promotion

Bees KneesSocial Media

...and then we awoke tofind one of our

visuals had gone viral with36,951 views!

Our challenge is to get a level of engagement thatwill lead to purchase. Our audience on FB are young

and we are looking to build a robust, quirkymore mature campaign on Pinterest

and Twitter

Page 8: How NOT to suck at your own PR

8digital PR & Promotion

Bees KneesSocial Media

thanks

for listening!