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Introduction● Eric's story● Origin of lean starup● Lean startup method
Eric ries
■ Silicon Valley entrepreneur■ Blogger in technology
entrepreneur community■ Conferences, talks, blog, advisor
for companies
Origin of lean starup
Win a startup with better
methodFail startup Study and
Share
Origin
Lean starup
■ Entrepreneur everywhere□ new product and services□ extreme uncertainty condition□ size of company is not important
■ Extrepreneurship is management□ institution□ traditional management fails□ management for “extreme uncertainty
condition” -> startup■ Validated learning by frequent experiments■ Build-measure-learn■ Innovation accouting
Validated learning
Innovation Accounting
■ Establish the baseline□ Build a minimum viable
product□ Measure how customer
behave right now■ Tune the engine
□ Experiment■ Pivot or persevere
Thanks!
Any questions?-> @tycoi2005