Embed Size (px)
Citation preview
Adrianne BeutnagelSr. SEO Team Lead
Maria RiveraSEO & Social
Media Specialist
Meet YourPersonalSEO Trainers
● Tweet Q’s to
#SEOworkout
● Chat in GotoWebinar
Today’s Agenda
Workout Plans● Easy
● Moderate
● Rigorous
#SEOworkout
2
SEO Basics● Onsite practices
● Offsite practices
1
Live Q&A
3
What is SEO?
#SEOworkout
Onsite SEOSEO BASICS
Title Tag + Meta Description
#SEOworkout
Onpage Content
User Experience + Navigation
Offsite SEOSEO BASICS
Link Building● Valuable, related websites
● Backlinks = a vote for your site
● Go for quality, not quantity
#SEOworkout
Website Reputation● Star rating on review sites
● Give the best service you can
● Stay away from controversy
#SEOworkout
Content Strategy● Turn current content into
different pieces of content
● Answer common questions
#SEOworkout
Example: The Sausage Maker
Social Media● Tied to SEO
● Can increase online visibility
● Drives qualified, engaged traffic
#SEOworkout
What Channels are Right for Me?
By far the most
popular
and versatile
Instagram & Pinterest
Image-driven
Humor, news and
quick bits of info
#SEOworkout
There Are Many Other Channels, But...● Commit to your business’s
online presence
● Ensure your site is properly linked
#SEOworkout
Easy SEO Workout Plan
#SEOworkout
Who is This Good For?● Just launched
● Haven’t done any SEO work yet
#SEOworkout
Where Do I Start?
#SEOworkout
● Landing pages
● Start broad
Quick and Dirty Plan● URL
● Title Tag
● Meta Description
● H1
● Onpage Content
#SEOworkout
Optimizing Pages:URL & Title Tags
URL
● Short and sweet
● Category or product name
Title Tag
● Composed of keywords
● Describe what’s on the page
● Keep around 60 characters
#SEOworkout
Optimizing Pages:Meta Descriptions● Elevator pitch and
call-to-action
● 156 character limit
● Ignore meta keyword section
● Helpful SERP tool
● Learn More About Tags
#SEOworkout
Optimizing Pages:H1s & Onpage ContentH1
● Heading
● Demystifying the H1 Tag
Onpage Content
● A couple paragraphs
● Questions to answer
○ What products are on this page?○ How does someone use them?○ Why should people shop here?
Example: Golf Website
#SEOworkout
Migrated
Needed fresh content and tags
Migrations commonly experience a dip
Example: Clothing Boutique
#SEOworkout
Good for: no previous SEO work
Optimize URLs, title tags, meta descriptions, H1s and onpage content
(Ignore the meta keywords tag!)
Prioritize & set aside time each month
Recap: Easy Workout Plan
#SEOworkout
Moderate Workout Plan
#SEOworkout
Who is This Good For?● Familiar with SEO
● Invested time and effort intotags and content
#SEOworkout
Check Organic Traffic & Revenue
Audit Your Store● Review tags
● Ensure proper length and accuracy
● Look beyond top categories
#SEOworkout
Find the Photo Alt Tag
#SEOworkout
Images● Search engines are blind
● Image alt tag for products
● Have multiple images from a variety of angles
● Use people and show the product in action
● DIY Photography Guide Blog Post
#SEOworkout
Tackling Duplicate Content● Don’t copy product content
● Provide new and useful content
Blog & Content Strategy● How to Set Up a Blog for Your
Volusion Store
● Write posts relevant to your industry
● Example: Convertible Soft Top merchant
● Update regularly
#SEOworkout
Recap: Moderate Workout Plan
Good for: familiar with SEO
Review tags
Optimize images
Tackle duplicate content
Blogging and content
#SEOworkout
Rigorous Workout Plan
#SEOworkout
Who Is It Good For?
● Established brands
● Strong onsite SEO foundation
● Budget to throw around
#SEOworkout
Self-Audit YourStore…Again● Is my work within Google
Guidelines?
● Are there any avenues of online marketing I haven’t explored?
● Does my product allow for influencer marketing?
Different Things You Can Do
Link building
Social Ads
Local SEO
Email Marketing Video Marketing
Schema Markup
Technical optimization Resource articles
Forum Outreach
Infographics
Example: Sausage Maker● Established brand
● Needed some onsite refinement
● Regular blogging
● Influencer and social media
● Link building
#SEOworkout
Example: HeathFood Store● Have been engaged in SEO
for several years
● Maintaining high quality content
● Update new products
● Various offsite tactics: infographics, blogging, local
#SEOworkout
How To Tell If It’s Working
Google AnalyticsStart analyzing traffic in 3 steps:
1 2 13
Sign up for Google Analytics
Add tracking code
Learn about your audience
Read Our Blog Post to Learn More!
#SEOworkout
Acquisition > All Traffic > Channels
ChannelTraffic Sources
#SEOworkout
Behavior > Site Content > Landing Pages
Landing Pages
Conversions > Ecommerce > Product Performance
ProductPerformance
#SEOworkout
Audience > Geo > Location
Geographic Location
Audience > Mobile > Overview
Mobile Traffic
RememberSEO is a long-term strategy!
#SEOworkout
SEO Deals for Webinar Viewers!
Deals are valid until July 31st, 2017.
Don’t forget! Take the survey at the end and let us know
you need Google Analytics installed on your site for free!
Moderate
Free setup feefor 3 month plan
orFree 6th month
for 6 month Starter& Advanced Plans
Rigorous
Free 6th month for Premium SEO
Easy
$50 Starter Auditor
$100 OffAdvanced Audit
Call 1-877-591-7006 to get started.
SEO Deals for Webinar Viewers!
Deals are valid until July 31st, 2017.
Don’t forget! Take the survey at the end and let us know
you need Google Analytics installed on your site for free!
Moderate
Free setup feefor 3 month plan
orFree 6th month
for 6 month Starter& Advanced Plans
Rigorous
Free 6th month for Premium SEO
Easy
$50 Starter Auditor
$100 OffAdvanced Audit
Call 1-877-591-7006 to get started.
Good for: no previous SEO work
Optimize URLs, title tags, meta descriptions, H1s and onpage content
(Ignore the meta keywords tag!)
Prioritize & set aside time each month
Recap: Easy Workout Plan
#SEOworkout
Recap: Moderate Workout Plan
Good for: familiar with SEO
Review tags
Optimize images
Tackle duplicate content
Blogging and content
#SEOworkout
RememberSEO is a long-term strategy!
#SEOworkout
SEO Deals for Webinar Viewers!
Deals are valid until July 31st, 2017.
Don’t forget! Take the survey at the end and let us know
you need Google Analytics installed on your site for free!
Moderate
Free setup feefor 3 month plan
orFree 6th month
for 6 month Starter& Advanced Plans
Rigorous
Free 6th month for Premium SEO
Easy
$50 Starter Auditor
$100 OffAdvanced Audit
Call 1-877-591-7006 to get started.
