Personal Brand Book

CONTENTS This brand standards document explores the message, visuals, and expression of your brand.

1. Brand Message 2. Design & Visuals 3. Words & Content 4. Live Your Brand

Brand Guidelines Michelle Butt

MOODBOARD

The moodboard was curated to express the “mood” of the brand and to inspire the visual decisions. The vibe we are going for is science meets connection and magic meets theory. Personal relationships are a focus in our imagery to “warm up” the aesthetic.

B R A N D M E S S A G E

POSITION

CORE IDEA Through Facial Intelligence™, you bring a new level of awareness in relationships for your clients.

YOUR GOAL We want to help people understand themselves and their relationships on a deeper, more meaningful level. We want to help them love more and love easier.

HOW YOU ARE D IFFERENT Using the face as a starting place, you offer a set of tools and techniques that most are not aware of. You are bringing ancient wisdom to the mainstream. Most coaches and teachers use a playbook that is generic in that its the same logic for everyone. What youI know is that people are very different in fact, uniquely individual. You show clients how unique people are and how to relate on an individual, deep way to others to forge meaningful, productive and satisfying relationships based on what their faces tell us about who they are and how they want to be treated.

WHAT YOU DEL IVER Like a language translator, you give your clients a new set of tools to enrich and understand their relationships. You deliver this through one-on-one coaching, programs, workshops, and speaking.


brand message

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PERSONALITYMAGIC IAN & SAGE PERSONAL ITY ARCHETYPE

Your goal is to transform the way that people look at the world and at other people. This transformation gives them a new level of understanding.

When they encounter your brand, your audience FEELS: curious, an “ah ha” moment, enlightened, engaged, hopeful.

You are: • Intuitive • Smart • Genuine • Charismatic • Certain • Knowing


brand message

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POINT OF VIEW

TREAT PEOPLE THE WAY THEY WANT TO BE TREATED . To move successfully through the world, you need to understand that we all view it from our own perspective. If you can better understand someone else’s perspective, you can all get what you desire.

THERE IS NO FORMULA FOR TRANSFORMATION . The are tools and truths, but there is not a set system that works for everyone. Your work explores the individuality in people. You also honor your client’s unique personalities and desires with your custom process.

AWARENESS IS POWERFUL . Once people understand this new way of looking at the world, their lives and relationships dramatically change. Once you see something, you don’t unsee it.


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U N D E R S T A N D Y O U R S E L F A N D

E A C H O T H E R

manifesto

UNFAIR ADVANTAGE

YOUR ‘UNFAIR ADVANTAGES ’ ARE YOUR :

• Ability to dance between the intersection of spirituality and science to benefit the ‘mainstream’ person

• Your thoughtfulness when it comes to your service and work

• You are using a tool that people are fascinated by, but not many other people use

• Your results are powerful. The transformation that your clients experience will provide a compelling testimony for your work.


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D E S I G N + V I S U A L S

LOGOvisual identity

Your main logo is polished, sleek, and meaningful - like your brand. The fingerprint pattern over the face communications your values. Each person is unique, and you have the tool to understand their individuality.


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PRIMARY COLORS

visual identity

Your primary brand colors are “magician meets love.” The deep purple and the deep red offer a hint of color (which we fade into white or black) and the taupe is a classy neutral. Brighter colors will come through in your brand photography.

#00000

20% 40% 60% 80%

#a59c9b #fffff

20% 60% 20% 60%


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SECONDARY COLORS

visual identity

The secondary colors offer a few complimentary hues (black and blush pink) and the contrasting blue (for call to action elements).

#392934 #5869a5 #e0cfce


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PATTERNSvisual identity

The patterns that will complement your brand designs are two types: the nodes of “connection” and a fingerprint-style pattern. These communicate different aspects of your brand and add visual interest. They also ground your brand in the science aspect.


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TYPOGRAPHY

HEADLINES: GOTHAM BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^&*()

visual identity

Body: Gotham Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

The fonts used in your designs give a very modern and authoritative feel. They are clean and polished. They don’t draw too much attention to themselves — the tools, work, and concepts will do most of the talking.

In Canva, substitute Open Sans Extra Bold (all caps) for headlines and Montserrat Light for body text. Use Playfair Display (no caps) as your accent.


Accent: playfair display (no caps)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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FONTS IN ACTION

HEADLINE LEVEL 1 This is a description paragraph. It explains the purpose of the page and describes the title to the left.

1. Example 2. Example 3. Example 4. Example

“This is a quote from a very impressive person.” -IMPORTANT PERSON

HEADL INE LEVEL 2

This is a description paragraph. It explains the purpose of the page and describes the title to the left. This is a description paragraph. It explains the purpose of the page and describes the title to the left.

• Example • Example • Example

visual identity

Main font color: #00000 Links: #392934 Taupe accent: #a59c9b

Headline spacing: 20-30% or 100pt


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I M A G E S T Y L E

IMAGE DO’S

visual identity


Extremely high-quality stock images of people in relationships.

Images that fade to black or white (when possible!)

Images of you, the expert. Vectors or graphics that have a clean, science-driven feeling

When choosing images for your brand, pick ones like these.

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IMAGE DON’TS


Stock photos of people by themselves, not relating to other people

Technology-driven photos. Your topic is the science of people so keep human

elements in your photos.

People who are considerably younger or older than your ideal client.

Cheesy or low quality stock photos

When choosing images, avoid ones like these.

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ICONS


The icons give us a ‘visual brand language’ to communicate with. They are a clean, modern style, to support the brand message. They can be used to draw attention to website sections or in other brand designs.

Color: #a59c9b

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W O R D S + C O N T E N T

TONE OF VOICE


Content and communication from your brand should be charismatic, engaging, and future-focused. Examples should include stories from your client work and your own life.

YOU ’LL SOUND: • Intelligent • Convicted • Knowing • Story and detail rich • Inspiring • Energetic • Ready to serve

NOT : • Casual • Brief • Cold • Overly feminine • Judgemental

brand communication

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WORD BANK

• Connection • Awareness • Insight • Discovery • Understand • Missing puzzle piece • Missing something? • Blind spots • Realization • Deeper level • Transformation • Meaningful connection • More love • Know what to look for • Human experience loop • Shared experiences • Everything is connected • Patterns • Different perspective • Know & understand • Beyond the surface • The face is the starting place. • Live in alignment with who you are


brand communication

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TAGLINE understand each other

OTHER OPT IONS • learn the language of the face • discover what you are missing • understand yourself and others on a deeper level • relationship awareness


brand communication

Your tagline is a “catch phrase” that describes your work to others at a glance. It can also be used as your main headline on your website.

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STORIES

LOW TO H IGH OR IG IN STORY

Your low to high origin story is how you used Facial Intelligence in your own relationship to gain a deeper level of understanding. Leave out the details that feel too personal, but share the feelings of betrayal and then experience of epiphany once you discovered this tool. End the story by sharing how many people you’ve helped since then.

FAC IAL INTELL IGENCE IN PRACT ICE

Share stories about how your Facial Intelligence shapes your own life with your awareness of your children, ex-husband, and other people you encounter. Demonstrate the transformation of your work through your own experiences.

WOO-WOO MEETS SC IENCE

When you can, link your work to scientific studies, other respected professionals/celebrities who use the tool, etc. Build authority in your work by association.

C L IENT TRANSFORMATION

Telling your clients’ stories of transformation is going to be an incredibly important piece of your brand. Use anonymity if needed, but be sure to show the results of your work in the stories of real people.


brand communication

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BIOREVISED B IO

Michelle Butt, Facial Intelligence™ Expert and Master Coach, helps people reach a deep and profound understanding of themselves and their relationships.

Facial Intelligence™ unlocks the treasure of insights that our faces hold. With a new level of awareness, Michelle guides her clients to achieving the joyful, fulfilling, successful lives they desire.

She is a also a Chinese Face Reading Practitioner, Nine Star Ki Energy Interpreter, and Master Coach.


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L I V E Y O U R B R A N D

ACTION STEPS

UPDATE YOUR WEBS ITE & EX IST ING DES IGNS

Use the new brand fonts, logo, colors, etc to update all of your brand touch points.

SCHEDULE A PERSONAL BRAND PHOTOSHOOT

Update your website and social media platforms with new photos that show more of your personality/environment.

FOCUS YOUR OFFER INGS

Focus your service offerings on your website to people who want to understand themselves and their relationships, as opposed to the business aspect.

KEEP BU ILD ING YOUR LEAD FUNNEL

Opt-ins could include a quick guide to face reading, a quiz to test someone’s face reading skills, or perhaps a compatibility/relationship guide.


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BRANDEMIES IDEA ENEMIES • “Evil Magicians” who use these powerful tools for evil

goals (scamming, picking up girls, sales) • Surface level understanding of anything — people,

concepts, relationships… your brand goes deeper than that.

• Being left “in the dark”

NOT TO DO L IST • Focus too much on other types of relationships at first

(stick to personal relationships)

WE ARE NOT • A fortune teller • Body language expert • A human lie detector


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Q U E S T I O N S ?

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Small Business & Entrepreneurship

Personal Brand Book