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#SMTLive | @DaveKerpen
The Basics…
LinkedIn is a business-oriented social network that launched on May 5th, 2003.
LinkedIn now has more than 364 million users and 3 million company pages.
30% of SMBs use LinkedIn regularly—making it the most frequented platform.
Sources: Inc, LinkedIn, Marketing Land
#SMTLive | @DaveKerpen
11 Ways to Optimize LinkedIn For Your Business
1. Customize Your Profile to Boost Your Business
2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise Strategically 9. Use Showcase Pages 10.Integrate with Twitter & Slideshare 11.Export Connections & Email Them
#SMTLive | @DaveKerpen
1. Customize Your Profile to Boost Your Business
– Make a custom URL– Add a professional
profile picture to your profile
– Add a background photo
– Hyperlink to your company
– Search engine optimize your profile
– Show work examples
#SMTLive | @DaveKerpen
Hyperlink to Your Company’s Site
Hyperlink your company website to your profile under Contacts
#SMTLive | @DaveKerpen
Search Engine Optimization
When creating your profile, include keywords that prospects or clients would enter into
LinkedIn or any other search engine
#SMTLive | @DaveKerpen
2. Publish On LinkedIn • Becoming an author on
LinkedIn helps establish you as an expert– Post links to blogs,
news articles, & more!
– Helps with lead gen, customer retention, and awareness! → pay attention to
folks who are engaging with your posts!
#SMTLive | @DaveKerpen
Publishing Blog Posts
1. Think of a great headline
2. Find/take a compelling photo
3. Write a concise post4. Include strong calls to
action at the bottom of your post
5. Share across different social media channels!
• Become a thought leader in your industry
• Follow these steps to most effectively blog:
#SMTLive | @DaveKerpen
3. Share Updates Personally & As A Business
• Update your status at least once a day!
• The best times to post are 7am-8am and 5pm-6pm.
• The best days to post are weekdays.
• 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source.
Source: Marketing Ninjas
Search your company name or interesting keywords
#SMTLive | @DaveKerpen
4. Leverage LinkedIn Listening
• Listening is the most important tool on social media
• Listen to what your customers/prospects are saying about your brand or product
• Search keywords about your company and look at posts that mentioned the phrases
#SMTLive | @DaveKerpen
Check Out How Your Audience Is Engaging With your Posts
Head to Profile at the top of your screen and click Updates
#SMTLive | @DaveKerpen
5. Create LinkedIn Groups
• Showcase your thought leadership!
• Post relevant content like blogs, articles, quotes, and curated content.
• Promote the group and grow your LinkedIn community!
#SMTLive | @DaveKerpen
6. Discover & Connect with Influencers
• LinkedIn Influencers= thought leaders
• Listen, interact, and connect with them!
• Follow influencers of your choice
• Comment on their posts • Share their published content• Message them & ask for a
connection!
#SMTLive | @DaveKerpen
Follow the influencer to receive updates from them
When you feel close enough to your influencer, connect with them!
#SMTLive | @DaveKerpen
7. Recruit Amazing Talent
• Are you in need of a new team member?
• Use the advanced search features to find great potential employees! 93% of businesses use
LinkedIn to recruit-Job Cast
#SMTLive | @DaveKerpen
• Search by –Connections,
location, industry, past companies, and more!
• Recruit effectively with LinkedIn Premium
#SMTLive | @DaveKerpen
8. Advertise Strategically
• LinkedIn’s targeting properties include:– industry,– job title, – seniority, – age, – gender, – location, – skills, and – group affiliation
• LinkedIn’s targeting properties include:– industry,– job title, – seniority, – age, – gender, – location, – skills, and – group affiliation
LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies
#SMTLive | @DaveKerpen
• LinkedIn’s targeting properties include:– industry,– job title, – seniority, – age, – gender, – location, – skills, and – group affiliation
• LinkedIn’s targeting properties include:– industry,– job title, – seniority, – age, – gender, – location, – skills, and – group affiliation
#SMTLive | @DaveKerpen
Targeting• LinkedIn’s targeting
properties include:• Industry,• Job title, • Seniority, • Age, • Gender, • Location, • Skills, and • Group affiliation.
#SMTLive | @DaveKerpen
9. Use Showcase Pages What is a Showcase Page?
• The pages are niche pages off of a company page
• They allow a company to promote specific products or market to a specific buyer persona
Use the pages for different products, new launches, and more!
#SMTLive | @DaveKerpen
Share Work Examples
They can become a
virtual portfolio of
success stories for
your business
#SMTLive | @DaveKerpen
10. Integrate with Twitter & Slideshare
If you’ve created a presentation, share it directly to LinkedIn from Slideshare!
Increase your reach with integration!
#SMTLive | @DaveKerpen
Steps to Add Twitter to LinkedIn:
1. Click “edit profile”2. “Add Twitter
account” next to the Twitter field
3. This will integrate your Twitter into your LinkedIn account!
#SMTLive | @DaveKerpen
11. Export Connections & Email Them
Exporting is a great way to contact your connections when not on LinkedIn
1. Move cursor over Connections at the top of your homepage and select Keep in Touch
2. Click the Settings icon near the top right to reach the Contact Settings page
3. Under Advanced Settings on the right, click Export LinkedIn ConnectionsSource: LinkedIn
#SMTLive | @DaveKerpen
4. Select the file type and click Export5. Save the File! 6. Email them Stellar Content!
Source: LinkedIn
#SMTLive | @DaveKerpen
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#SMTLive | @DaveKerpen
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Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!
#SMTLive | @DaveKerpen
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-Try Likeable Hub VIP for Free @ LikeableHub.com
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-Mention #SMTLive
#SMTLive | @DaveKerpen
THANK YOU / GRAND PRIZE!CONTACTDave Kerpen
TWITTER@davekerpen
PHONE212-359-4355
QUESTIONS?Visit LikeableHub.com to try the free app !
+ A YEAR of Likeable Hub VIP ($300+ value)