From linear marketing to experiences

#DETSOCIALEWEBSITE

Mikkel Noe Westh Strategy director Propeople Bysted Lcensee Creative Mornings Cph

@mikkelnoewesth

3ROXETTE

Dean CushmanThe story about a fan

6

7

8

Users Visitors Spectators

Customers Participants Friends

EKSPRESBANK

CONSUMER

EXPERIENCE SPACE

BRAND

CUSTOMER

WE SHARE AN EXPERIENCE RIGHT NOW

WE SHARE A LOVE TO

“Challenging each other to share ideas and examining how individuals and communities behave, work, and create in order to change, and lead more productive lives.”

This can be a part of my personal brand! So I’ll share

Simon Sinek

BRAND STRATEGY

CONSUMERINSIGHTS

PRODUCT POSITIONING

CONSUMERJOURNEY

SHAREDVALUES

ORGANIZINGIDEA

EXPERIENCESPACE

TOP 3

=+

SHAREDEXPERIENCES

MEDIA PERFORMANCE

TECHNOLOGY & PLATFORMS

SOCIAL LISTENING

ANALYTICS

EXPIERIENCE RESEARCH

INDUSTRY RESEARCHCOMPANY INFO

CONSUMER INSIGHTS

THE COMPANY

How to implement social

Variables we can use to personalize the content

EKSPRESBANK

CONSUMER

EXPERIENCE SPACE

BRAND

CUSTOMER

Think in systems where you gather learnings about the customer. From goldfish- to longterm memory

PRESENT

WEB SOCIAL CRM MAIL APP CHAT PHONEMARKETING

WEB SOCIAL CRM MAIL APP CHAT PHONEMARKETING

FUTURE

USA Africa Asia

BRAND STRATEGY

CONSUMERINSIGHTS

PRODUCT POSITIONING

CONSUMERJOURNEY

SHAREDVALUES

ORGANIZINGIDEA

EXPERIENCESPACE

TOP 3

=+

SHAREDEXPERIENCES

FOCUS AREAS

COMMUNICATIONSSOCIAL MEDIACHANNEL MANAGEMENTCONTENT MARKETING

CUSTOMER EXPERIENCEPRODUCTSCUSTOMER SERVICEALWAYS-ON

TECHNOLOGYAPPS

WEBSITECRM

INSIGHTSANALYTICS

PRODUCT DEVELOPMENTDATA

DEFINE STRATEGY EXECUTE SOLUTION

TRIGGER VISION & PLAN

SOLUTION

UNDERSTAND DEFINE EXPLORE CREATE

1BUILD

2MEASURE

3LEARN

Thank you  |  Any questions?