7 Principles Of A Magnetic Social Recruitment Strategy

Developing a social recruitment strategy is no longera question of ‘if’ today, but ‘how’ and ‘when’.

84% of passive candidates would consider leavingtheir current employers

for a company with an excellent reputationsource:Allegis Group Services Study

2www.corporatecanary.com.au

Where Does a Magnetic Reputation Come From?


7 key principlesthat are critical for the success of a sustainable,long term social recruitment branding strategy.

What Do The Best Employers Do?

Rank CompanyAvg. applicants

per vacancy

Total annual

applications

% new hires by

employee referral

140

43

33

29

23

1

2

3

4

5

1,267,959

52,530

34,659

168,942

125,420

19%

52%

6%

79%

56%

Source:2014 Great Place to Work® Guides LLC dba Great Rated!™

Top 5 ‘Great Places To Work ’ Best Employers 2014 ®



Best employers are attractingabundant quality candidatesthrough high employeeinvolvement in sourcing& attracting candidates.




Edward Jones had 5, 918 job openings in 2013 of which 79%were filled by employee referral slashing an average of#30.8million* off their recruitment costs against traditional fees.

*based on avg. Salary of $55k



1. Align

Best employers know the sweet spot is where the‘employer brand’ meets the ‘talent brand’



2. Formalise

Best employers formalise a social recruitment branding strategyby leveraging employees to be employer brand ambassadorson social media.

socialarticle copywriting

bloggingblogging

article

webcontent

webcontent

news

seo

seo

social

copywriting

copywriting


3. train

Best employers give their employees the knowledge, tools trainingand time to be effective with their on-line content.


PRINCIPLE # 1 - CLARITY


Be very clear on why youare on social media forrecruitment and how it willadd value to your overallrecruitment goals.

Steps:

1. Create A Vision2. Define Objectives3. Define Measures


PRINCIPLE # 2 - AUTHENTICITY

Candidates are more trusting when you are giving real experiences - not contrived branding attempts.

Steps:

1. Acknowledge Your Internal Challenges2. Create ‘Spin’3. The 1:10 Ratio


PRINCIPLE # 3 - Quality

To get quality candidates you need quality in all your online branding activities.

Steps:

1. Define Your Standards2. Know The Quality Candidate Profile3. Educate Brand Ambassadors On Quality Standards

PRINCIPLE # 4 - Consistency


Without consistency in yoursocial recruitment brandingstrategy you have random campaigns and random results.

Steps:

1. Create Habits2. Keep Pace3. Continuously Motivate4. Measure and Monitor

PRINCIPLE # 4 - Consistency

Brand look and feelBrand messaging and promiseInfluence factorsSocial media platform activityTiming of activityCommitment nternal CommunicationMeasuring and monitoring

The 8 Key Areas Of SocialRecruitment Consistency:


PRINCIPLE # 5 - trust

A study by Ranker™ foundthat after getting married,having a family, and buyingreal estate - careEr and choiceof employer was the top prioritydecisions people make INtheir life.

the most commonly overlooked factis a company’s internal audience

- the employees - is the key to influencingexternal candidate trust Edelman Trust Barometer 2014


PRINCIPLE # 5 - trust


Steps:

1. Gauge internal temperature2. Train techniques of influence3. Monitor external temperature

ENGAGEMENT

INTEGRITY

PRODUCTS

OPERATIONS

Who is Trusted MOST to provide you with

credible and honest information about:

Company’s

CEO

Company’s

Employee

Activist

ConsumerAcademic

Media

Spokesperson

A company’s employee programs,22%

22%

66% 16% 13% 10%

27%

32%

32%31%

43% 22% 24%

PURPOSE

37% 17% 21% 21%

27% 13%25%

20% 29% 33% 28% 12%

35%24% 28% 20% 22%

27% 22%

31%

25% 22% 24%

28% 23% 24% 10%

23% 39% 28% 23% 14%

35% 36% 17% 19% 19%

PRINCIPLE # 6 - Systemize

Content CreationQuality Approval& AuthorisaztionContent DistributionMeasuring & AnalyticsInternal & External Communications

The Key areas where you need tosystemize your strategy include:


PRINCIPLE # 7 - Commitment

If you are not committedhow can you expect the best talent to commit to you?


PRINCIPLE # 7 - Commitment

Key areas of commitment for astrong social recruitmentbranding strategy:


Creating a compelling visionInvesting in educationand trainingBeing open and transparentConsistently adheringto all principlesRe-committing

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www.corporatecanary.com.au

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7 Principles Of A Magnetic Social Recruitment Strategy