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Metrics For Social Engagement
● To know if you're making an impact to the organization, there are tons of metrics to measure it
● Measuring the social efforts,is a process we're constantly working to improve
● You sometimes forget to measure and understand why the things need to be done
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Social Media Goals
● It's important to take a look at their business goals,objectives and key results for organization
● This helps to work toward meeting and impacting the company's overall goals
● The social media goals are often around increasing engagement and traffic to your site
● This helps to grow community and improving customer service
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Engagement Metrics
● Organizations should know how to use social media to reach goals for their organization
● The social engagement can impact the business by increasing traffic, growing brand awareness, talking with community members, showing your voice
● But engagement is not as simple as, followers
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How To Track Engagement Rate
● You can determine the engagement rate per follower, per channel, you can then work to improve those rates
● If organization improves the engagement rate,the traffic to the site from social has probably increased
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● You need to use the social engagement information to help meet your organization's social goals
● The reporting should be such a way that shows performance over time and helps everyone understand what's going on from a social perspective
How To Report Social Engagement
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Action Plan For Community
● The first thing to do is create a community action plan
● Create action plan for community is a quick and easy way to see reach your goals at any given time
● Action plan shows us how we're doing against our goals
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Use Emails
● The organization can also send out a monthly email to the entire staff which shows their engagement rates
● Emails can also shows traffic from the social channels, as well as a few other community metrics
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What To Do Next?
● Capturing the data is the easy part, the tough part is to do actual work with it
● Determine when to make changes, what works, and what doesn't work
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Contact Us
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