A World of New Paid Marketing : Users Defining Value of Social Networking Sites

Social media is the ace in your pack of digital marketing. To facilitate business growth, social networking platforms are the most desirable choice – Period! In these forums both the marketers and consumers mingle and share the information about their companies, products or services with an intention to pull their audience to their brand.

By comprehensively auditing industry trends, engaging in detail market analysis and optimized content marketing plan, one can make the most out of these platforms. One of the most common approaches is to update their products and services with promotion code which in-turn increases the traffic to their social profiles resulting into better sales – often. Processes like these increases the revenue and shows a definite profit margin – helping to earn lot more than the investments.

Having said that, marketers are now bending towards paid social media. By paid social media we mean Facebook ads or promoted tweets etc. In a study by Vizu, a Nielsen company, it has been discovered that last year almost 65% marketers have increased their social media spending. These paid social ads are appealing because you can use them to target the right audience, increase traffic to your website and gain new customers for your business.

Businesses are actually shifting their budget from offline as well as other online advertising media to social media ads; as surveys say that 41% of business owners have segregated specific social media budget from other promotional budget.

And 23% have actually pulled themselves out from online display ads, 10% from video and rich media, while 39% from offline marketing budgets to social media ads. The reason for this shift is simple - as we have limited marketing channels, so businesses want to spend on the most effective for better ROI.

Once you have identified the goals of a campaign, you need to figure out which platform and which ad technique would suit the campaign better. As Facebook is the most common social platform for social ads, we are here discussing three of the most effective ads that work for wonder on the platform:

Sidebar Advertisement: The right hand panel of your Facebook home or profile page carries such ads. The best way to optimize the sidebar advertising is to gear your CTA toward solving a problem common to your audience or presenting an offer of help.

Promoted Posts: Promoted posts are those where an advertiser would pay for the interaction and not for the impression. Posting relevant content for your target group would bring higher click through rate for your content.

Sponsored Stories: These are best used for eliciting engagement, but generally only in broader consumer markets. They work by targeting friends of the people who like your page, meaning they tend to work better for business-to-consumer marketing in industries that are not niche or specialized.

To conclude, it can be stated that, this social media ad territory will continue to grow especially if media sellers can offer the types of metrics marketers want. If you want to foster this growth try our SMO services.

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