DATE MARCH 31, 2014

BUZZDETECTOR CORPORATE PRESENTATION

BUZZDETECTOR

BUZZDETECTOR

The only Italian company mentioned in the Social Media Today section dedicated to the most innovative

social companies (Jan.1, 2014)

BUZZDETECTOR

BUZZDETECTOR

2014 Media partners for

THE FOUR STEPS PROCESS

BUZZDETECTOR

To read To decode To visualize To report

THE FOUR STEPS PROCESS

BUZZDETECTOR

To read !

Through our proprietary platform with interrogate some as four millions of sources in eight languages (Italian, English, French, German, Spanish, Portuguese, Chinese, Russian)

THE FOUR STEPS PROCESS

BUZZDETECTOR

To decode !

Results are decoded by our multilingual editorial staff with strong marketing and communication background

THE FOUR STEPS PROCESS

BUZZDETECTOR

To visualize !

Relevant information are translated into eye-catching, intuitive visualisation to draw attention on insights and correlation

THE FOUR STEPS PROCESS

BUZZDETECTOR

To report !

All the information are gathered into custom report, extended and abridged versions. Reports are delivered according to our clients’ need (monthly, weekly, daily)

STRATEGY IS KEY

Brands do not live in their own world. !A listening strategy must take in consideration the entire environment in which the brand is immerse, lateral territories, adoption, users reviews, anything that may have an impact on brand and its market. !

BUZZDETECTOR

STRATEGY IS KEY

Without a clear preliminary strategic analysis, any listening activity will just deliver bunch of data hardly manageable, mostly useless. The crucial question is: why do you want to listen for the web? !

BUZZDETECTOR

STRATEGY IS KEY

BUZZDETECTOR

PERCEPTION CRM INTELLIGENCE

REPORT HANDLING INSIGHT

Think about what said

What? Where?

Listen who’s talking

What? Where?

Look who’s talking

How? Why?

When? Where?

STRATEGY IS KEY

BUZZDETECTOR

CRM MONITORING

!!

BUSINESS INTELLIGENCEPERCEPTION

Given timeframe !Top down !Looking behind !Focus more on issues and their holders

Real time !24/7 !Comprehensive !Statistically predictable

No time definition !Analytical !Looking forward !Focus on trend concepts, ideas rather than people

PERCEPTION MATRIX

BUZZDETECTOR

Territories Organization Market Competitors Lateral Topics

Rank

Key Issue

Area of influence

Perception Report Monthly report

PERCEPTION MATRIX

a) Organization: how is perceived by clients, which reaction to its proposal, waht about products and prices !b) Market: how is considered the market, which pro and contra, which opportunity, issues !c) Competitors: main competitors, pros and cons for each of them !d) Lateral territories: which issues may be of interest for the organization, which of them should be developed to support positioning, to enrich the commercial offer, to test new trends !

BUZZDETECTOR

PHTOOL

An econometric model to measure the impact, if any, of conversation and social activity on the bottom line. !A project developed along with the University of Florence, Strategic Marketing and Communication Course.

BUZZDETECTOR

PHTOOL

+ data !

+ insightful information !

+ business intelligence

BUZZDETECTOR

Four

parameters Trend Pattern Intelligence

PHTOOL

Four indexes !• Conversation level index • Search level index • Advertising spending level index • Volume or other business level index !!Each dimension included in the database (remedy, market, brand) got a vote for each of the above indexes !This process does tend to gather and to compare trends with different scales

BUZZDETECTOR

PHTOOL

Methodology step by step: !• Data scatter plot analysis vs variables • Linear regression to define relation between variables • Conversation clusters finding • Weighted average index • Normalization of values • Output analysis

BUZZDETECTOR

PHTOOL

BUZZDETECTOR

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Originally created for the Pharma market, it has been successfully tested against Automotive, Beers, Cruises, Large retailers, Cosmetics.

VISUALIZATION

BUZZDETECTOR

The translation of data into information intelligible for the end user calls for a new aesthetic in representing. !We used to represent some hundreds of information with pies, bar charts. How can we pretend to represents thousands and thousands of information with the same charts?

VISUALIZATION

BUZZDETECTOR

I numeri su Twitter #ijf14 (crowdfunding)

timeframe: October 17 - December 2, 2013

3.756 active tweeps

11.261 tweets

34.418.226 exposure

8.600.000 impressions

09/12/13 18:58Contusioni: 31

Page 1 of 1file:///Users/gianandrea/Dropbox/Buzzdetector/Buzzdetector/clienti/boehringer/2013/Buscofen/PHTOOL-analgesici/associazioni%20malesseri.svg

Contusioni (31)

Denti (121)

Mestruazioni (369)

Orecchie (61)Pancia (232)

Musc.Articolari (83)

Cefalea (40)

Emicrania (61)

Mal di testa (586)

Febbre (471)

Gola (198)

Influenza (124)

Raffreddore (135)

_arianna

micheleazzu

briguzia

mauriziog

nelsonmau

AndreaZitelli_

pedroelrey

isopaci

laleneverosybattaglia

mcaprai

annamasera

rigatells

insopportabile

antoniorossano

beppesevergnini

360_luiss

agoravoxitalia

alaskaRP

journalismfest

azael

mariocalabresi

betman

ChiaraBaldi86

ciropellegrino

matteoplatone

FraSens

albe_

la_stampa

liviacolare

mante

uncronista

Primaonline

UngormiteTwiperbole

Violadn

ferrazziandrea

andreaspinopico

acarvin

irenemacaione

ederoclite

ezekiel

lanzigiuseppe

FIMAit

LImpiccione

Linkiesta

#ijf14 on Twitter Main Nodes

Timeframe: October 17-22, 2013

11/28/13 undefined

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Aspirina Buscofen

CibalginaEfferalgan

Enantyum

Ketodol

Moment

Moment  Act

Nurofen

Spididol

Voltfast

SPECIAL RESEARCH

Facebook analysis !The strategy behind Facebook pages How to implement a successful strategy Fans engagement !Twitter and YouTube analysis: !Profile of the account owner Connections with other commenters and topics Posting strategy

BUZZDETECTOR

LIVE TWITTER LISTENING

Whenever there is an event, a crisis, Twitter proved to be a key place to follow. !We have developed along with some of our tech partner one page dashboard, fully responsive, custom design to provide a global coverage of what’s going on Twitter.

BUZZDETECTOR

BUZZDETECTOR

LIVE TWITTER LISTENING

Our support to #ijf13 with Buzzflow

BUZZDETECTOR

LIVE TWITTER LISTENING

Our support to #mwf2014

TECH PARTNERS

These partners are selected to guarantee the most advanced and reliable standards on the market: !Techne Socialbakers Trendsmap Mentionmapp Gephi Highcharts Accurat

BUZZDETECTOR

CASE STUDY

BUZZDETECTOR

Client Product Insight Action KPI

Boehringer BuscofenUser generated out of

the box product description

Storyboard/Test/TV adv campaign

sales +20% within twi forst weeks on air

+9% on annual base

Nestlè CorporateTo distribute to internal stakeholders results of

listening activityExecutive summary

Distribution rose from 3 up to 70 people in one

year

Nestlè Corporate Greenpeace activity against Kitkat

Follow up of global noise, advice on how to handle it at local level

RIght decision, no flame, 0% impact on

sales

Nestlè Corporate Pet’t Pot - product recall

Follow up of global noise, point of origin

identification

Appropriate reaction, selection of evangelists

MSC CorporateCosta Concordia

incident and social media reactions

To implement a crisis policy Response strategy

Peroni Nastro Azzurro Assessment Facebook page and online activity

Advice on how to improve posting

strategy

Significant improvement in page

KPI

BUZZDETECTOR

BUZZDETECTOR

www.buzzdetector.com !

@buzzdetector !

@buzzflows !

facebook.com/Buzzdetector !!!

g.facchini@buzzdetector.com