Codes and Conventions – Front Page

Emily Joslin

Bold header that is over the image to highlight it’s importance.

Bold cover lines grab readers attention.

Uses and Grat - Direct mode of address builds personal relationship

Part of logo in different colour – house style

Pop of colour that matches the word ‘brighton’ is the magazine’s house style

The model is wearing fashionable clothes and holding a glass of wine which will appeal mostly to stereotypical middle class women and will intrigue them to see if the rest of the magazine is similar to the cover.

Masthead – it’s the same on all the magazines so it’s well known

Main image – only one image which stands out.

Only one cover line

House style = simple

The image of the phone camera will appeal to people, stereotypically men, who are interested in technology.

Issue number

Tag – showing they have won an award which will intrigue the audience to see how it has won an award.

The image is of Lady Gaga which will attract extra readers as she has a large fanbase. The image is also very avant-garde which will attract the attention of people interested in fashion/art.

Main cover line – doesn’t give much away which intrigues readers.

Uses and Grat - Direct mode of address builds personal relationship

Bold header that is over the image to highlight it’s importance.

Uses and Grat - Direct mode of address builds personal relationship

Pop of colour stands out, the lips and some writing are the same colour.

Bold header that is over the image to highlight it’s importance.

The model has had obviously had her make up done professionally which could attract make up artists and hair dressers.

Summary of what’s inside the magazine

She has no imperfections which sticks to the conventions of models.

Masthead – it’s the same on all the magazines so it’s well known

Uses and Grat - Direct mode of address builds personal relationship

Main image – only one image which stands out.

Only one cover line that summaries what is in the magazine to do with Jessie J

House style = simple

Main image is of Jessie J so therefore extra readers will be attracted as she has a large fanbase.

Bold header that is over the image to highlight it’s importance.

Pop of colour stands out, the lips and ‘Brighton’ are in the same colour – this is the house style.

Uses and Grat - Direct mode of address builds personal relationship

Positioning of text is the same on all the magazines – house style

Model is very fashionable and is posing confidently. This will help readers feel confident in the magazine. You can tie in the personal identity aspect of uses and gratifications theory as people use the fashion they see models wear to identify what they like.

Bold typography

Top strip

Main cover line

Pull quote

Snippet of what’s inside to interest reader

Barcode

House style – always a pretty picture of nature.

Overall I like the house style of the Absolute Brighton magazines best because it’s simple but stands out and grabs my eye at the same time.

Therefore I am going to model the front cover/my magazine mainly around it.

I will make sure my models have Direct Mode of Address and are wearing fashionable clothes and wearing make up. I will also make sure that when I edit the photo’s there is one pop of colour and the rest is black and white.