Connecting with The Right Audience on LinkedIn

Making Connections

• LinkedIn Groups are a great way to connect and interact with others

who have similar interests and promote yourself to a targeted market

• Through a LinkedIn Group you have the potential of reaching a huge

number of people

• Group members will consist entirely of people interested in a particular

topic

• To search for people on LinkedIn simply type their name in the search filter to get results

• Narrow down these results using filters like Relationship

Current Company

Industry

Past Company

School

Etc.

Making Connections

Making Connections

Search Field

People Filter

More Filters Click to

connect

Things to look out for while

making connections:

Always customize the

personal note

Making Connections

Making Connections

LinkedIn also allows you to view people

similar to a particular LinkedIn profile

• You can use the filters discussed earlier in the “Making New

Connections” section of the presentation

• Another effective way is by using LinkedIn Groups

Searching for People you want to do Business With

• Go to a LinkedIn Group who’s members might be of interest

• Go to the members tab of the group

• This provides you with all the members of the group

• Use search filter to find people that you are looking for

• You can invite people to connect or send them a message

Searching for People you want to do Business With

Searching for People you want to do Business With

Search Field

Send Message or

invite to connect

Searching for People you want to do Business With

You can also view the people also

viewed tab and view similar people

to find key decision makers of the

organization

This is probably the easiest and most effective way of building your network -

Make sure you’re a 1st level connection with all your primary business associates. You might be surprised at who in your network knows someone you want to reach. Invite new and long-term customers to connect with you. This’ll keep you up-to-date on changes in their world that can help/hurt your business. Plus, they get updates about what you’re doing too. You’ll also be able to see who they’re connected with, giving you the option of asking them to be a referral source.

Connect with Colleagues/Customers

How to use LinkedIn before making a Cold Call

• Making a cold call is one of the most challenging aspects of being a

sales person

• LinkedIn can make this task a little easier

• Go through the LinkedIn profile of a prospective customer

• View Summary, Experience, Skills and Expertise, Education, Interests,

Personal Details on the LinkedIn Profile of the person you are trying to

reach out to