Yerevan, July 2016

Corporate Communications

in Digital Age

Overview 1. Digital Revolution

2. First Things First

3. Strategic Level: Planning and Tools

4. Tactical Level: Case Studies and Tips

5. Q&A

#SMMForum Facebook Competition

Digital Revolution Web1.0 Web2.0 Web 3.0

Web 1.0 vs Web 2.0

Think Real-Time

Corp. comm. vs Marketing comm.

Three principles to manage change

New Formula: Who + What = Where

Why do you need a plan?

•If you don’t have a plan, you’re going to get overwhelmed and feel like you’re lost in too much information

•If you don’t have a plan, you’re not going to know where you’re supposed to start and finish

•If you don’t have a plan, you’re not going to know what to measure your success against

B2B Content Distribution in UAE

3 types of strategies

Social Listening

Tools

Google alerts

Real-time social media search tool

Buzzsumo.com

https://hootsuite.com/plans/free

Planning strategy & tools

Planning Tools

Common mistakes in Armenia

1. Fake fans or followers

2- No strategy, no goals

Connect offline with online

• posting the same type of content again and again• constant promotion of products• non professionals/ hire young professionals

Other mistakes

Tactical Tips• 80/20 rule 80% of the budget for scaling and 20% for testing 80% of the content for engagement and 20% for selling• Gamification – engagement with clients as with players (competitions, awards, etc. )• Create relationship not selling (and then they will

remember you when they want to purchase)• Connect OFFline events with Online: e.g. flashmobs, photo frames, etc.

• Landing pages • Make your web-site mobile friendly • http://www.launchingnext.com• www.Wearesocial.com • www.socialmediaexaminer.com

“Turn On” Notifications – Banner

Best & worst time on Social Media