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Did You Tweet Today? #CSUSA2015Conf
WHAT’S A TWEET?
According to Twitter…
#CSUSA2015Conf
• A Tweet is an expression of a moment or idea. It can contain text, photos, and videos. Tweets are limited to 140 characters.
• When you follow people, their Tweets instantly show up in your timeline.
• To see interesting Tweets, follow interesting people: friends, news sources, or anyone whose Tweets you enjoy.
• The best Tweets share meaningful moments, alerts, important news, community announcements and events.
According to Twitter…
#CSUSA2015Conf
• RETWEET Share a Tweet with your followers. You can even add your own thoughts before you share it.
• HASHTAGS Hashtags assign a topic to a Tweet. So, for example, Tweets that contain #CSUSA2015Conf are about just that. Click on a hashtag to see Tweets related to a topic.
• FAVORITE Favorite a Tweet to let the author know you like it.
TWITTER IN NUMBERS
Stats
#CSUSA2015Conf
• 1,221 federal, state and local law enforcement agencies use social media.
• 50% said they checked social media at least 1x a week.
• Majority said social media helps them solve crimes faster.-LexisNexis Risk Solutions
• According to the National Center for Missing and Exploited Children, social media has helped to resolve and recover 98.5 percent of AMBER alerts since 2005.
Stats
#CSUSA2015Conf
• According to the fifth annual Center for Social Media Survey completed in late 2014, 95 percent of law enforcement agencies surveyed stated they were using some form of social media.
• 4 in 5 depts. say those outlets have helped them solve crimes.- International Association of Chiefs of Police
Stats
#CSUSA2015Conf
Stats
#CSUSA2015Conf
WHY USE TWITTER?
Here’s why…
#CSUSA2015Conf
Here’s why…
#CSUSA2015Conf
• Officers can share pictures and answered questions about their role in the department and community.
• Tweet-alongs – Officers can share updates, photos, and videos throughout their shift.
• Create opportunities for the public to interact with the police.
• Opens the lines of communication and transparency through social media tools like Twitter.
- International Association of Chiefs of Police
And there’s more
#CSUSA2015Conf
• Social media can reach beyond geographic, cultural, demographic, and other boundaries that exist throughout the country.
• Foster and build new relationships with community members and groups.
• Creates a strong, identifiable resource for community members to know exactly where to go for information.
• Set up expectations for what the public will receive from police departments.
- International Association of Chiefs of Police
WHAT ELSE?
Twitter Advertising
#CSUSA2015Conf
• Promote Your Tweets – Reach a much bigger audience through paid twitter advertising.
• You can target tweets to specific users based on location, interest, behaviors, and more.
• Define your audience, set a budget, measure your impact.
Crisis Communication
#CSUSA2015Conf
• Social media is just one more way that individuals and agencies can keep their presence known and constantly share information and the status of any situation of compelling public interest.
ENGAGING TIPSTERS
#CSUSA2015Conf
• Call to action to ‘share’
• Hashtag updates
• Success stories
• Stats about closed cases
• Reward info
• Assurance of anonymity
CAUTIONS
#CSUSA2015Conf
• Anonymous features
• Reminders about how to submit tips
• Disclaimers
• Privacy settings
• Stay active
• Use social media to collect data, not expose it
UNSOLVED CRIMES
#CSUSA2015Conf
“If you don’t know,
share it!”
QUESTIONS?
Have more questions?
#CSUSA2015Conf
Social Media One-on-One:Monday, August 17th
10:15-11:15am11:15-12:15pm1:45-2:45pm
Tuesday, August 18th 9:00-10:00am10:15-11:15am11:15-12:15pm1:45-2:45pm3:00-4:00pm
Wednesday, August 19th
9:00-10:00am10:15-11:15am11:15-12:15pm1:45-2:45pm
THANK YOU!
#CSUSA2015Conf
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For a copy of this presentation go to:
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