Digital Communication

Bursary receivers report

‘Digital Marketing Toolkit’

Connected Communities

Focus on the tool with which your library users are most likely to interact (user community focus)

Problems: Off the Peg V Tailored MessagesMost Advertising doesn't work

People should see your message more than once

Host externally, Embed locallyAgenda: • Online publishing, images• QR Codes• Geolocation• Mobile Apps• Video• Blogs , Tumbler• Twitter, Pinterest.

Reap the Whirlwind

• http://www.kizoa.com/slideshow-maker/d18688439kP119908749o1/digital-marketing-summary

Whirlwind tour of online services and tools for use with promoting your services.

Very library focused.

Glad to have some experience with social media etc. before attending. Made with Kizoa

So…

What happened next

Foursquare or even if you don’t build it – they will.

Before > not Library’s content After … the panic

Visual.ly

Usage stats for website based on Google Analytics account

Weekly e-mail on usage trends

Helps highlight if there is

Unexpected drop

QR code promotion:E-books

• https://www.powtoon.com/show/dZ0ODmcApIN/mission-qr-code/

• Generate QR code on snap.vu

• Local Book Jacket Image

• Create Poster

• Hang Poster

• Watch for alerts from snap.vu that QR code has been scanned

• Don’t get carried away …

• Project Gutenberg, Ebsco E-Books…

• Book blanks… Made using Powtoon

Whiteboard promotion: Technological University for Dublin - Libraries

• https://www.youtube.com/watch?v=T0h1XRxdeao

• Why whiteboard: • White board videos have

been found to improve recall. Their fun style puts people in a good mood making them more receptive to your information.

• Videoscribe example

• Made using videoscribe: http://www.videoscribe.co/

Pay attention to where your user traffic is. An Leabharlannai &

Humanities Resources blogs

Google +

Full report on blog / google+

• http://anleabharlannai.blogspot.ie/2014/12/digital-communications-digital.html

• https://plus.google.com/+NiamhWalkerHeadon/posts

• Report covers each section of the day, communications tool covered and examples for how to apply to / use for libraries.

Credit

• Vector Images from http://www.freepik.com