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Sam and Vicki
What is Indy PR1
Independent shopping and eating in Preston in the PR1 postcode. The City Centre and inner suburbs.Aim to promote local and independent businesses.
Preston Social Media Audit
• #Preston• Blog Preston, BBC Radio Lancashire• Inconsistent social media updates
Our Social Media Platforms
Streamlining Content
Twitter over Facebook?
Top Hashtags:#Preston – 250,600#Christmas -74,898,184#Independent - 1,940,489 #yum - 50,373,840
#foodporn - 77,639,054#photooftheday - 329,893,053#fotd - 18,296,553#beautiful - 302,396,747
Snapchat
Pintrest
SoundCloud• Interview with Action Records owner• SoundCloud enabled the audio to be easily
available on WordPress• Relied on people reading the accompanying
article and as such struggled.
Vine
Original Written Piece• Sub-headings• Block quotes• Links• Embedded
tweets• Viewer poll
Infographic’s and Maps
• Independent shopping stats in the UK and Preston• Interactive• Informative• Concise
Same content, different sites
Creating Buzz• Regular interaction on social
media• Twitter and Instagram• Scheduled posts – TweetDeck
and Latergram• Helped keep accounts active
and saved time
Scheduling Content
Audience Interaction
Event Interaction
What we learnt
What we would have done differently
Thank you
Any questions?