Digital ListeningHarnessing the Power of Social Data

for Your Business

Presentation by :

“Digital Listening is Putting an Ear to The Internet”

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The Difference

Social Media Tools & Management Digital/Social Listening

Social Bakers

Hootsuite

Sprout Social

Social Mention

Tweet Deck

Sonar

Brandtology

Radian6

Thoughtbuzz

Owned Channels Organic Conversations

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o Learn More About Your Audience

o Tailor Your Communication For Interaction

o Measure Your Engagement Results

You Need Digital Listening To..

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TheInternet

Your Audience is Here

Discover Your Audience

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Location, Income, education, hobbies?

Demographics Have Gone Out the Window

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From 20,000+ Posts on the word “es krim”

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Learn Their Interests

Learn Their Language

o Formal? “Alay”?

o Outspoken? Critical?

o Argumentative?

o Passive?

o Forgiving?

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Inspired, motivated Challenged, Interactive

Discover What Moves Them

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Where Are They?

So, That’s Your Audience

• Know their language

• Know what interests them

• Know what moves them

• Know where they’re at

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What Next?

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Tailor YOUR conversations

Interactive, Conversational Passive, Motivational

Engage With Your Brand

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The Only Benchmark in Social Media is Your Competitor

o Engagement Rate

o Follower Growth

o Potential Reach

• Find a tool or platform

• Setup Keywords Relevant to Your brand and industry

• Make sure your tool is localized

• Get Bi-Weekly or Monthly Reports

So, How Do I Start?

Q & A

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Let’s Start Listening

www.sonar.id

@sonarplatform

www.slideshare.net/amienz1/