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Tips on using Twitter, Instagram, YouTube, Pinterest, Razoo, and reputation management for small business and associations. Presented by Mark Alves on November 12, 2013 at the #SEMdmv Meetup (SEM and SEO in DC, Maryland and Virginia)
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@MarkAlves#SEMdmv
12 Digital Tricks & Tips You’ll Feel Thankful for Knowing
November 12, 2013November 12, 2013#SEMdmv Meetup – Washington, DC#SEMdmv Meetup – Washington, DC
Photo: Photo: http://www.flickr.com/photos/grobleto/5329264630/
@MarkAlves#SEMdmv
Who is this turkey? @MarkAlves linkedin.com/in/markalves AllAboutMark.com Senior Digital Manager for NFIB.com
Photo: Photo: http://www.flickr.com/photos/joshb/5207366469/
@MarkAlves#SEMdmv
TwitterIf your org's site is mobile-hostile,
don't link Twitter bio to homepage. Point to a simple, separate Point to a simple, separate page
instead. #SEMdmv
Photo: http://www.flickr.com/photos/kylewith/8062994861/
@MarkAlves#SEMdmv
Event hashtags, Twitter contests, Foursquare mayor perks: Make sure front desk receptionist front desk receptionist knows.
#SEMdmv
Hashtags
Photo: http://www.flickr.com/photos/telstar/3068821183/
@MarkAlves#SEMdmv
You don't have to be a paying advertiser to see your Twitter
analytics. Visit analytics. Visit https://ads.twitter.comhttps://ads.twitter.com
#SEMdmv #SEMdmv
Ads
Photo: http://www.flickr.com/photos/comhomflt/10804493714/ Photo: http://www.flickr.com/photos/comhomflt/10804493714/
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
Newsjacking
before or after the event. #SEMdmv
Newsjack local festivals, 5Ks. Use event hashtag to invite attendees to your biz
Photo: http://www.flickr.com/photos/signifying/66797691/ Photo: http://www.flickr.com/photos/signifying/66797691/
@MarkAlves#SEMdmv
Knowem Got all your org's social media accounts social media accounts
reserved? reserved?
Check Check knowem.comknowem.com or or claimbrand.comclaimbrand.com
before someone before someone else grabs them. else grabs them.
#SEMdmv#SEMdmvPhoto: http://www.flickr.com/photos/kylewith/8062996507/ Photo: http://www.flickr.com/photos/kylewith/8062996507/
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
Source
See all your site's content on Pinterest:Pinterest.com /source/ YOURDOMAIN
#SEMdmv
Photo: http://www.flickr.com/photos/allenjaelee/6889975469/ Photo: http://www.flickr.com/photos/allenjaelee/6889975469/
@MarkAlves#SEMdmv
http://www.pinterest.com/http://www.pinterest.com/sourcesource/pbskids.org /pbskids.org
@MarkAlves#SEMdmv
GoFishDigitalWho's dissing your org online? Search
all complaint sites in 1 shot gofishdigital.com/complaint-search
by @gofishdigital #SEMdmvby @gofishdigital #SEMdmv
Photo: http://www.flickr.com/photos/grobleto/5329264826/ Photo: http://www.flickr.com/photos/grobleto/5329264826/
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
InstagramForgot to add a hashtag on
#Instagram? Add it as a comment on your *own* photo & that tag will be
searchable. . #SEMdmv#SEMdmv
http://www.flickr.com/photos/69864125@N05/9859120496/
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
Add your org's YouTube videos to playlists so your video shows up as the next related video choice. #SEMdmv
Video
Photo: http://www.flickr.com/photos/perfectance/8214729735/ Photo: http://www.flickr.com/photos/perfectance/8214729735/
@MarkAlves#SEMdmv
Want 2+ Instagram filters on a single pic? Switch to airplane mode, save to camera roll sans going public. Repeat. #SEMdmv
Photo: http://www.flickr.com/photos/zen/304337573/
@MarkAlves#SEMdmv
NonprofitsRazoo.com is like Kickstarter for
nonprofits. #SEMdmv
Photo: http://www.flickr.com/photos/401stafsb/8251296487/
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
At association meeting or conference, offer laptops, tablets & ask for reviews
Get Reviews
on Yelp, 4Sq, G+. #SEMdmv
Photo: http://www.flickr.com/photos/frozbot/4141551206/
@MarkAlves#SEMdmv
Put it all together and you get…
@MarkAlves#SEMdmv
TwitterHashtagsAdsNewsjackingKnowemSourceGoFishDigitalInstagramVideoInstagramNonprofitsGet FeedbackPhoto: http://www.flickr.com/photos/loveforphotography/2106559450/ Photo: http://www.flickr.com/photos/loveforphotography/2106559450/
@MarkAlves#SEMdmv
Put your phone # in your Twitter bio along with URL. Some like to click, someto call. Whyfight it? #SEMdmv
BONUS TIP
Photo: http://www.flickr.com/photos/chaimzvi/3145592887/
@MarkAlves#SEMdmv
Photo: http://www.flickr.com/photos/mp3ief/6467899837/ Photo: http://www.flickr.com/photos/mp3ief/6467899837/
I’d be most thankful
if you’drate the presentation now:
bit.ly/[email protected]/in/markalvesAllAboutMark.com
