#DMXDublinHow did Twitter get on at Dublin’s Largest Digital

Marketing Conference?*

*Data Source: Simply Measured

3,989Total Tweets

831Total Tweeters

6,847,137Total Potential

Impressions

4.8Average Tweets Per

User

The Day in Numbers

9am – 10am was the most popular hour on Twitter

The Top 3 Tweeters

1. @DMXDublin 234 times 2. @Omaniblog 130 times 3. @Maevejoanna 86 times

Most Tweeted about Talks

160Average Hourly Volume

54.75%Average Hourly Change

TOTAL TWEETSTOTAL TWEETS

3,989Tweets With Keyword

1,537

368

2,084

12:00 AM

1:00 AM

2:00 AM

3:00 AM

4:00 AM

5:00 AM

6:00 AM

7:00 AM

8:00 AM

9:00 AM

10:00 AM

11:00 AM

12:00 PM1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM8:00 PM9:00 PM

10:00 PM11:00 PM12:00 A

M

0

100

200

300

400

500

600

700

Retweets @Replies Mentions

Twee

ts

Tweet Stream

12:00 PM - 1:00 PM

Regretting not going up to #DMXDublin this year, great conference last year!

Contributing 3% of the overall 854,706 potential impressions for that hour.

Darransull86 27,781 Followers

10:00 AM - 11:00 AM

RT @Indobusiness: DMX Dublin: Digital marketing conference introduces SME stream http://indo.ie/uv3Lm ( http://www.independent.ie/business

Contributing 11% of the overall 796,775 potential impressions for that hour.

Independent_ie 89,155 Followers

9:00 AM - 10:00 AM

RT @BiddyEarly: Kenny Jacobs, Ryanair: I see a day when we use wristbands to board plane #DMXDublin

Contributing 11% of the overall 1,649,634 potential impressions for that hour.

thejournal_ie 178,035 Followers

Top Tweets Contributing to Peak Impressions

TOTAL IMPRESSIONSTOTAL IMPRESSIONS

6,847,137Total Potential Impressions

273,885Average Hourly Impressions

1,273,775Total Potential Reach

12:00 AM1:00 AM2:00 AM3:00 AM4:00 AM5:00 AM6:00 AM7:00 AM8:00 AM9:00 AM

10:00 AM11:00 AM12:00 PM1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM8:00 PM9:00 PM

10:00 PM11:00 PM12:00 AM

0

200.0K

400.0K

600.0K

800.0K

1.0M

1.2M

1.4M

1.6M

1.8M

2.0M

Pote

ntial

Impr

essi

ons

Impressions

831

Users' Average # of Followers

Total Twitter Users

1,587

Average # Tweets Per User 4.8

0 - 100 101 - 500 501 - 1,000 1,001 - 2,500 >2,5000

50

100

150

200

250

300

350

160

317

134 129

90

Follower Count

Use

rs

84

Average Klout Score

Highest Klout Score

37

Lowest Klout Score 10

Worldwide Average Klout Score

10

11

12

13

14

15

16

17

18

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20

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22

23

24

25

26

27

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29

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54

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81

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83

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89

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96

97

98

99

100

0

5

10

15

20

25

30

35

40

45

50

Klout Score

Use

rs

Users’ Follower Count Distribution Users’ Klout Score Distribution

TheJournal.ie

Independent.ie

Brett King

Darragh Doyle

Marla

Just-Eat.ie

Clare Cullen/Clisare

Marshall Manson

chris windley

Ryan Holiday

84

74

72

71

69

67

66

66

66

65

Klout Score

TheJournal.ie

Independent.ie

Irish Film Board

Darran O'Sullivan

Silicon Ireland News

O2 Rugby Ireland

Darragh Doyle

Ryan Holiday

Ask AIB

Ireland / Monica

178.0K

89.2K

31.8K

27.8K

25.6K

25.3K

23.0K

22.0K

21.0K

20.7K

Followers

DMX Dublin

Paul O'Mahony (Cork)

Maeve Desmond

Susan Daly

ebow

Kelly-Marie Moore

AMAS

DotDash

Edelman Ireland

Samantha Kelly

234

130

86

83

60

58

57

54

45

45

Posts

Most Active Users by # of Posts Top Users by # of Followers Top Users by Klout Score

Total

Posts

marketi

ng

socia

l

digital

mobile

ryanair

conten

t

brand

talk

0

500

1.0K

1.5K

2.0K

2.5K

3.0K

3.5K

4.0K

4.5K

3,989

483 335 418208 335 181 320 303

Top Keywords & Frequency Within Tweets

Number of People Who Thought We Were Tweeting About This Guy

9