Research

I feel that YouTube was a crucial tool in allowing me to access music videos of my own choice. YouTube is where all music videos are uploaded. Before constructing my own music video based on the pop genre, I researched on YouTube, popular music artists of the pop genre such as Cher Lloyd, Ellie Goulding, Taylor Swift etc. From these videos, I specifically focused on the different locations, the numerous costume choices and the props that relate to the pop genre. I also looked at some music videos that consisted of animations such as Black Eye Peas – The Time and Sweet Like Chocolate.

I used Prezi to put together my creative ideas of the conventions of a digipak and magazine advert. Prezi allowed me to present myself eloquently. I then used it to put together a presentation specifically focused on female pop artists as my song choice was sung by Ingrid Michaelson, a young female artist. Prezi allowed me to express myself through images and videos as well as eloquently.

On Webs I created my own online account and created my own webpage, going through step by step the journey of my research and planning and how exactly I constructed my own music video, that I believe to be very similar to real media products. This was really important in helping me track my progress and the development of my project. I used the calendar on webs to note down all the draft filming days, the actual filming days, where they will be located and what time ill be meeting with my actors and actresses.

I used Google images to find artists of the pop genre and their costume choices, their make up and the props used in the pop genre. Being able to quickly find screen shots/photos of artists was a really valuable tool. It enabled me to quickly form a clear basis for the image construction of my artist.

I did research on Goodwin’s theory about the convention’s of a music video.

Planning

I used YouTube to upload my drafts of the two different animation clips. I created a variety of different clips and annotated them with the corrections that I needed to make when I made the actual animation for my music video. I uploaded my feedback from my class onto Webs and annotated with the ideas that I was going to use from my audience. Without the internet I would not have been able to access audiences so quickly or share my drafts with such big audiences.

I used Photoshop to practice constructing different fonts in creative ways. I uploaded my drafts onto my webs account. I also used Photoshop to edit pictures to familiarize myself with the tools as I was not very experience.

I used Webs to upload all my planning and decisions that I made for actual music video. When I planned to film I noted it on my calendar.

I used Google images to find images of real female Pop artists use it to construct my ideas for my music video. I used images to make decisions mainly about costume and make up as I wanted to conform to the conventions of a real Pop music video.

Construction

I used the DLSR canon camera to film some parts of my music video. I also used the camcorder to film the other parts of my music video. The DSLR was useful mainly when I was building my animations as I took pictures and then put the images together to create my animation. The camcorder was useful when filming the narrative of my music video. However, the DSLR image quality was much better. I used the DSLR in manual focus but there were issues that I came across after filming the footage. Some of the footage was crisper than others. But it al paid off as the DSLR footage cam out beautiful and it picked up all the colour and details.

Camera’s

Photoshop played a massive part in constructing my ancillary tasks. I used Photoshop to create a background, new layers, make adjustments to images that I took myself. I had to create a digipak and a magazine advert for my music video. Photoshop have me the opportunity t enhance my editing skills. I was able to do the micro editing on my print tasks. However, this was frustrating because making small changes took such a long time. For example, the lashes of my actress came out wonky but I was able to fix this on Photoshop. These small changes were not noticeable. But it allowed me to appreciate the complexity in print editing.

FINAL CUT PRO

Motion

Final Cut Pro is the software that I used to assemble all my video clips that I recorded and place them in the correct place with the correct beat. Final Cut Pro allowed me to add additional transitions to my music video to make it smooth and cut to the beat. Using Final Cut Pro I was able layer a few clips in order to fit into the narrative of my music video. Final cut pro allowed me to do precise editing in terms of the beats and matching the claps to them. The hardest thing was matching the footage to the song in terms of lip syncing.

I used motion to create a bokeh effect at the beginning of my video. I used that bokeh effect in my ancillary tasks to keep it consistent.

Evaluation

I used Power Point to explain step by step the way in which I constructed my video and ancillary tasks through my research, planning, constructing and evaluating. I felt as though using PowerPoint was the best way to explain myself for this particular question.

I used PowToon, an animation website to create an animation about how used my audience feedback to construct my music video. In order to meet the mark schemes, I need to think outside the box in terms of using a range of technology. I researched a few ways to creatively present my ideas and came across this website. I felt as though through my animation clip I was able to express myself and answer the question.

I used Final Cut Pro to construct a video with all the conventions I used from real media to construct my own music video. I also added the subverted factors and justified myself. As I had to use a range of different programs I felt as though making a video would have been easy for me since I have used it for the past 2 years. However, in Final Cut Pro there is always more to learn. I used my music video, cut it up and inserted images on top to form a video about how I used real media texts.

I think Prezi as the best way to present my evaluation question. It allowed me to move back and forth from one side to another while presenting. Prezi allows me to present my ideas eloquently, embedding video clips and images to make the presentation more visual and engaging.

FINAL CUT PRO