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Exabytes eCommerce Conference 2014 Facebook Marketing by Johanqz Ooi (Heppiface)
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Social Media for Business
Imagine
FACEBOOK1.28 billion
users
Famous Social Networking Sites
GOOGLE+359 million monthly active
usersYOUTUBE1 billion unique visits per month
INSTAGRAM200 million monthly active
users
TWITTER255 million monthly active users
LINKEDIN300 million
users
FOURSQUAREOver 6 billion check-ins
Is Social Media A Communication Tool ??
Phone Mode
Friends
Birthday Tips
@irene tan – best wishes fr @heppiface
What Is This SIGN ?
Do you see people communicate like this online?
OK mou?
OK boh?
OK laaaa.
Can ah?
Can jor.
Can meh?
Who is handling your Social Media accounts ??
Question to Biz Owners ….
TOPICS OF THE DAY
Social Media Campaigns
Facebook Advertising
Our HEPPI Framework
Here are some campaign ideas
Snap To Win – Offline & Online
Snap & Win – Desktop & Mobile
Answer your business question
Voucher Giveaways
Boost Sales Contest
Photo Voting Contest
Watch & Win - Video
Promo-oriented Mobile Web
You gain likes and database when giving reward to your customers.
Facebook Advertising
Do you aware there are ads in Facebook?
Let people promote your business to their friends virally in Facebook.
How Facebook Advertising Works
John login Facebook.Age: 28Hobby: wine collectionLocation: Cheras
John see the relevant ads on desktop’s middle & right column and mobile.
John see his friend, Rajesh, also like this.
John’s 233 Facebook friends see what he shared.
John decided to find out more by clicking the ad and engage with it by Like, Comment or Share the ad.
• Massive exposure to 1,260,000,000 users.
• Tightly targeted for your potential audience.
• Offers surprising flexibility.
• Higher click-through rate via peer recommendation.
• Provides good data analytics on reach & effectiveness.
Why Facebook Advertising?
Things to consider
• Target audience – G.I.L.A
• Set Budget & Period
• Ad thumbnail & copywriting (must relate to landing page)
About Us
Founded
2010
Johan&
Ivan
HeppiFace’s Clientele
HeppiFace’s engaged events
Seminars and talks that HeppiFace speak on:• For public• For business owners/entrepreneurs• For business franchisors/franchisees• For Malaysian Association of Hotels• For The Royale Bintang group of hotels• For Cititel Mid Valley• Guest speaker invited by ActionCOACH Maresa• Guest speaker invited by Exabytes Network• Guest speaker invited by P1 and Rakuten Malaysia•Guest speaker invited by Maxis Berhad
