Facebook Marketing - FailuresNeuronimbus Software Services P. Ltd.

Due to the pressure from competitors, most brands are opting presence on Facebook.

However, what the brand doesn’t succeeds at is a Facebook marketing plan. Being unable to generate enough sales or get valuable engagement. If you may not realize,

there are plenty of brands out there sailing in the same boat.

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Let’s break it down for you, over what is wrong with your Facebook

marketing plan

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No Strategy

Chalk out a plan first to see what you exactly want from this social media platform. What’s more important is

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Missing Content Strategy

Content speaks for your brand. Make sure it’s worth reading. Neither should it be too small nor too lengthy. Most importantly, post with relevant captions and on appropriate timings. Yes, THEY DO MATTER!

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Boring Content

The better the content, the better the engagement. Make a calendar and strategize your content according to your brand’s TG so that it becomes easier for them to relate as well as connect.

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Non Creative Cover Picture and Display

The two most crucial elements one should not ignore or take it lightly are the Facebook DP and the cover picture. It might sound a bit weird but it’s the most vital aspect of a brand which further adds on to the credibility of it.

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No Engagement

Social Media, being a two-way communication, bridges the gap between a brand and its audience. To strike an engagement cord, communicate as much as you can with your fans. It should ultimately make your page look interesting, resulting in more people hitting the “LIKE” button on your page.

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Undefined Target Audience

It is obviously impossible for you to serve more than 1.2 billion fans on Facebook but yes, you can analyze and select your target audience with whom your brand will connect to and further engage.

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Lack of Images and Videos

Want to know what works the best on social media when it comes to do marketing for your brand? Undoubtedly, it’s the IMAGES and VIDEOS after TEXT. Use as much creative artwork as you can while updating posts.

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No response to consumer queries/complaints

If you tend to ignore negative comments and critics coming on your page, then let me tell you, you’re calling out a BIG problem for your brand. To ignore that, come forward with confidence and address to consumer’s queries and complaints within an hour’s time. It’ll be much appreciated.

Listen to the

customer

Amplify customer’s voice

Empower customer relations

hip

Choose to be an advocate

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No Value for Consumer

On the contrary to the belief of holding frequent contests and sweepstakes, a brand page should give value to its fans. The reason people would LIKE your page is to be engaged with the page and with brands they relate to. Find ways in which people find value in associating with your brand!

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In Your Face Selling

Your purpose should not just restrict to SELL, SELL and SELL! Give reasons to the users to opt for your brand over others. Try selling your brand using other engaging stuff and win the hearts of the users!

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