Fashion on Social: Top Fashion Brands and their Social Media Performance

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Table of Contents

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1 All Eyes on Luxury Labels

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2 Top Talked Brands: Forever 21, Zara, Prada

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3 Top Loved vs Top Hated Brands

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4 American Apparel is “wrong”, H&M “beautiful”

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5 Luxury Asia, Budget Europe, Local’s Best for US

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6 Perception and Reality

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7 Let’s Talk Fashion: On Twitter, Instagram or in the

News?

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8 Luxury Labels Inspire Conversations about… More

Luxury

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9 Luxury Brands Are Hesitant About Twitter

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Conclusion

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