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This session will cover the best tools available to help marketers find and engage with their audience and customers on social media. This will also feature case studies showcasing how to do this in practice.
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Finding Your Audience on Social Media
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Why Social Media?
@lauracrimmons #FigDigSocialSource: Adobe Digital Distress 2013
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On average, 33% of people say that the number of social shares on a product is likely to influence
their purchase decision
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Facebook is the third most popular internet property
Source
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Source
…and comes second for amount of time spent
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Source
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How do you find your audience?
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http://www.facebook.com/ads/manage/powereditor
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Then What?
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Convert them to fans on Facebook
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Exclude them from new customer offers
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Create a Lookalike Audience
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How do you find out what they’ll engage
with?
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“We have two ears and one mouth so that we can listen twice as much as we speak”
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@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
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@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Summary• Use customer lists or data capture to find your audience (and similar people) on
Facebook & Twitter
• Use social listening tools to find out what content they’re likely to engage with
• Combine data from all available tools to get the best picture
• Spend twice as much time listening & analysing as you do ‘talking’
• Test, test and test again!
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Thanks!
Laura Crimmons
Social & PR Manager
@lauracrimmons
