Heather Fry Kelsie Greenfield

Foursquare

Foursquare was founded by Dennis Crowley and Naveen Selvandurai

Foursquare launched March 11, 2009

Downloadable Application

45 Million Users

Males and Females Equally Represented

50% of Users are Outside of the U.S.A.

Foursquare is a local search and discovery service app which provides a personalized local search experience.

Download App to Smart Phone

Use Foursquare App to “Check-In” at

Restaurants, theatres, or retail stores

Leave notes on the “Check-In” for friends

and others to see about your experience

Check out your friends notes, and

friends “Check-Ins” or “Check-Ins” from

others near by

How To Use Foursquare

Foursquare

Helps User to discover surrounding area’s:

• Best Food

• Best Night Life

• Best Entertainment

Learns User’s tastes and preferences based on Check-In history and searches in order

to help find similar places

Foursquare: User Benefits

Foursquare

User’s expect search results narrowed down to their tastes and likes specifically versus conventional generic, mass search results

User’s expect to be rewarded via Foursquare for their participations

• Discounts

• Social Interactions

• Experience local businesses on a more personal level

Foursquare: User Expectations

Foursquare Charges businesses a fee to be placed on their location graphs and maps.

Foursquare provides Ads based on relevant Check-Ins

Foursquare is selling post Check-In Ad units on a ‘Cost

per action’ basis

• If a user clicks on Ad for more information or Checks-In to that place within 72 hours

• Example: If a user Checks-In at a business and there is Bath and Body Works in the area, the user may get a ‘20% off’ Bath and Body Works Ad on their App

Foursquare: Monetary Strategy

Foursquare

Offer Customer Loyalty Rewards

Engage Customers

Earn Buzz for Products

Connect with

Customers

• Offer Customers Rewards for Loyalty and Earn Customer Appreciation

• Connect Loyal Customers with Special Offers thru Foursquare

• Engage Customers to Unlock Rewards on Foursquare

• Earn Buzz for New Products thru Foursquare contact with customers

Foursquare: Marketing Benefits/Value

Foursquare: Marketing Risks

Foursquare has recently discontinued the “Check-In”, a major attraction to it’s Users

Customer’s have reacted negatively to the discontinuation of “Check-

In” on Foursquare

Foursquare is now making an effort to establish itself as a City guide that includes functions such as:

• A powerful recommendation engine

• A profile builder based on User history and specific tastes

Attractive to Users as a Social

Media App

Foursquare

Foursquare gives Users’ and Businesses a way to

connect in real time

Foursquare provides immediate customer

feedback to Local Business

Foursquare can be used by consumer’s while traveling to find the

best a city has to offer.

Foursquare: Key Benefits

Works Cited

• http://pando.com/2014/06/27/foursquare-finally-comes-up-with-a-monetization-strategy-that-makes-sense/

• http://mashable.com/2011/07/13/foursquare-marketing-campaigns/

• http://mashable.com/2014/08/06/foursquare-8-review/

Foursquare