Fueling Ideas with Social Media

#MECNationYVR

Who am I?

Program Lead, 1:1 Coaching @Hootsuite Ada Juristovski @adajuri

Who are you?

Students Leaders Athletes Explorers Outsiders

#MECNationYVR

Agenda

#MECNationYVR

Listen

Build your

Comm-unity

Share your Prog-ress

Agenda

#MECNationYVR

Listen

Listen

#MECNationYVR

Know your Audience

Twitter Conversations

Relevant Hashtags

Listen

#MECNationYVR

Know your Audience

•  How people talk about you will differ across social networks •  Think: Instagram vs. LinkedIn

•  Set up an Admin tab that covers your core social networks •  Even if you are not active on

these networks, it is important to understand the sentiment around your brand

Listen

#MECNationYVR

Twitter Conversations

•  Twitter is the most open social network! è You will be able to “eavesdrop” on 99% of conversations on Twitter •  Compare to Facebook with

privacy & security settings è drops significantly

•  Develop yourself as a brand influencer •  Filter by Keyword

Listen

#MECNationYVR

Relevant Hashtags

•  Set up Search Stream •  Use Riffle to find other relevant

hashtags that your influencers are using

BUILD YOUR COMMUNITY!

#MECNationYVR

Build your

Comm-unity

Build Your Community

#MECNationYVR

Participants

Volunteers

Investors

Build Your Community

#MECNationYVR

Participants

•  Proactive Listening •  Filter by Klout •  Use Lists!

•  Public •  Private

Build Your Community

#MECNationYVR

Volunteers

•  Riffle App •  Use to vet your volunteers •  Also great to find trending

Hashtags

Build Your Community

#MECNationYVR

Investors

•  Create lists using hashtags of recent fundraising events in your area

•  Pull out key players into a separate list of potential investors •  Build a relationship! •  Stay top of mind

Share your Progress

#MECNationYVR

Share your Prog-ress

Share your Progress

#MECNationYVR

No update is too boring!

Hootlet

Scheduling

Share your Progress

Summary

#MECNationYVR

Listen

Build your

Comm-unity

Share your Prog-ress

Summary

#MECNationYVR

Listen

Know your Audience

Twitter Conversations

Relevant Hashtags

Summary

#MECNationYVR

Build your

Comm-unity

Participants

Volunteers

Investors

Summary

#MECNationYVR

Share your Prog-ress

No update is too boring!

Hootlet

Scheduling

Thank you! Questions?

@adajuri #MECNationYVR