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How Social Media affected Operation Protective Edge - the military operation run by Israel agaist Hamas in Gaza July-August 2014? What strategy, targets and content were managed by the parties? At what extent they were able to engage and shape public opinions around the world? We analyise this asymmetric war, fought by Israel as a consensus building campaign against Hamas propaganda.
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Simona Bonfante
UniBo, Sc. Pol.
Forlì 13|11|2014
Gaza Social War #IsraelUnderFire
#GazaUnderAttack
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+Operation Protective Edge
(16, 16, 19 yrs old) are
kidnapped in West Bank’ Gush Etzion settlement -
70.000 people.
This is a
+Operation Protective Edge
During the following 11 days,
.
Most come from Israeli prisons. They were
released by Israel following the agreed conditions
for the release of Gilat Shalit, kidnapped and
detained by Hamas for 2 yrs.
Rockets being fired by
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+Operation Protective Edge
Israel Security Agency arrests two members of a jihadist group affiliated to , accused to be the kidnappers
Hamas Political Chief denies Hamas involvement. He will later admit it’s Hamas who financed the kidnapping, executed by non-members of Hamas.
Near Hebron, West Bank, the
+Operation Protective Edge
claims rockets fire from Gaza toward Israel –
a first shot of around 40.
works but rockets hurt.
. Aviation only.
Target: Hamas missiles launch locations.
+ Israel on air, Gazans on the gound
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+Operation Protective Edge
Israel accepts proposed by Egypt
Hamas says NO – despite AP President favour
The government sets the
objective:
+ Israeli Feet on Hamas Ground
+ International Public Opinion vs. Israel
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+ Cease-fire
+Operation Protective Edge
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UN announces an inquiry commission over war crimes by both parties in Gaza aug 2014 war. , apponted among members, declines
it’s the same proposal submitted by Egypt a month and a half earlier. This time Hamas signs in and declares it “a victory”
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+Operation Protective Edge
2200 palestinians (controversial count on effective civilian
deaths)
66 israeli soldiers
5 israeli civilians
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+ Hamas Propaganda War
+Hamas Propaganda War
Websites such as electronic Intifada
Facebook /Twitter / YouTube
Al Qassam Brigades (Hamas Military Army) Twitter
Account @Qassam_english
text messages
* Source http://www.inss.org.il/index.aspx?id=4538&articleid=7430
+Hamas Propaganda War
Palestinians/Arabs (Arabic)
Hate the enemy, join jihad – nurture hatred
through images, video, mainly manipulated
International/Israeli Public Opinion (English)
Blood & disproportioned devastation in Gaza
UN targets (direct call to distant audiences)
+Hamas Propaganda War
Fake content becomes fait accompliSource http://www.jspacenews.com/pro-gaza-social-media-campaign-using-fake-pictures-slander-israel/
Pressure by Hamas on Media
Radio Popolare’s correspondent Gabriele Barbati
denounces pressure by HamasSource
http://kuliscioff.com/2014/07/31/giornalisti-sotto-minaccia-di-hamas/
Thruth in the end, too late
An indian tv reporter films Hamas rockets firing live Souce http://www.youtube.com/watch?v=A_fP6mlNSK8&feature=player_embedded
+ Israel Consensus Campaign
+Israel Consensus Campaign
Israeli Official Twitter, Facebook, YouTube
IDF office, @IDFspokeperson + IDF spokeperson @LTCPeterLerner
PM Benjamin Netanyahu official (eng/hebrew) @IsraeliPM
PM Spokeperson @MarkRegevPMO
FMI Avigdor Liberman @IsraelMFA + @Israel
(…)
Influencers, bloggers, think tanks
@NGOMonitor
@GathesonInstitute
@ElderOfZiyon
@StandWithUs
(…)
+Israel Consensus Campaign
Jewish/Israeli (Hebrew/English)
Make it clear we’re fighting because we’re under fire
Celebrate army & Iron Dome strength
Renew the persecution feeling
Us Public Opinions (Europe, who cares?)
Data & Facts
Blame Hamas’s use of civilians
NEVER SHOW ISRAELI BLOOD
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+ @kuliscioff
kuliscioff.com