Anthony Adornato@AnthonyAdornato

AEJMC 2017

Going Mobile in the Classroom

bitly.com/TeachingMobile

Creating an Online Community

Complement in-class experience: Reinforce key concepts, topics, and readings

Create excitement about course content

Backchannel for discussions and assignments

Creating an Online Community

Closed Facebook Group

Twitter hashtag

Course website

Sample Assignments

Tweet the book

Connect with authors and guest speakers

Social media scavenger hunt

Twitter list of credible sources

Facebook Question of the Week

Surprise!

Prof A: “Anyone know the old guy who hijacked our hashtag?”Student: “That’s my dad!”

Even students’ parents become part of the community!

The Why

Newsrooms are multi-platform hubs of content

Mobile devices streamline the reporting process and optimize content

Audience is mobile and social

Social media is key driver of website traffic AND audience is likely viewing on a mobile device

Main Assignment

Bi-weekly multimedia stories using iPad Minis

> 500-word story with a mobile-friendly / “snackable” layout

> Photo gallery

> 1-1:30 minute video

Social media checklist for each story

Social Media Checklist

At least four tweets related to your story. Remember to @mention and use hashtags when possible. Ideas we’ve discussed: pull quotes, crowdsourcing, and behind-the-scenes look.

Produce one “readable” video: share to Twitter and your professional Facebook page.

At least two photos: share to Twitter and your professional Facebook page.

Digital-First Story Pitches

Traditional Story Pitch:

o Story focus/angleo News peg: Who cares? o “Real” Peopleo Data/Background Infoo Visuals (video and stills)

Pitches must include game plan for mobile/social:

o Newsgathering: sourcing and story ideaso Distribution: sharing as you goo Audience Engagement

Digital-First Story Pitches

NBC Launches Snapchat Newscast

“You have to engage with them now in order for them to stick with our brand in the future. Bring them under the tent now.”

-Hallie Jackson, NBC News

Social Media and Journalism

Snapchat Takeover

Nightly News, Instagram, Snapchat, website

Snapchat Basics

Photos/videos are called Snaps

Stories consist of Snaps

Each Snap disappears after 24 hrs.

Snapchat Assignment

Produce a Snapchat Story while you’re reporting.

Cross promote at least once on Twitter and your professional Facebook page. Use your Snapcode.

Save the Story to your device.

Snapchat Playbook

Shoot vertically!

Start with video intro

10-15 snaps per story

Vary video and photos

Snapchat Playbook

Readable video with text and filters

For interviews, write captions/quotes

Mention on Twitter

Include link to yourSnapchat

Include Snapcode

Save a Snap to yourdevice and share via SM

Cross Promotion

There’s an App for That!

Challenges

Grading

Personal social media use during class

Access to mobile devices

Maintaining fundamentals of video and audio

Inconsistency of social media posts

Technostress!

University Partnerships

Google News Lab

Hootsuite (social media dashboard)

Videolicious (social videos)

Banjo (geo-location)

Parse.ly (analytics)

There’s an App for That

Video

Audio

Storage

Photo

Social Graphics

Slidesbitly.com/TeachingMobile

WebsiteMobileandSocialMediaJournalism.com